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You know who just won't stop bothering Webmasters? Google.

   

Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren't sure how these messages related to Business SEO, but Matt Cutts just released a new video dropping some knowledge on us. 

  

In the video, Matt answers a Webmaster-submitted question about the content of all those messages that are going out every day. At first, it seems like hundreds of thousands of messages a month is overkill, but Matt cites a stat that MILLIONS of spam pages are built every HOUR, so actually Google is just struggling against the tide.

  

So what kind of messages are they sending and how do you avoid getting one? It's pretty simple:

  • 90% - Blackhat SEO. The only surprise here is that it's not higher. 90% of all messages sent by Google are to people performing bad SEO, everything from cloaking to scraping to bad redirects.
  • 4% - Poor Content. Google wasn't joking about wanting quality content. 4% of their messages are alerting Webmasters they'll NEVER rank with the caliber of content they currently run.
  • 3% - Hacking. It's a little surprising that Google deals with this at all, but 3% of messages are sent to hackers telling them to cut it out.
  • 2% - Link Buying. Do people still pay for backlinks? Apparently they do, because Google has to send out messages. If this is you, just take that money you spend buying links and pay for some guest blogs. Quality content will do more for you and WON'T EVER get you penalized.
  • 1% - Link Selling. Doing drugs is bad, selling them is even worse.

Original article about Webmaster Messages can be found on Wikimotive's blog titled, "The Messages Google Sends." 

Views: 93

Tags: Business, Google, SEO, Stats, Timothy Martell, Webmaster, Wikimotive, messages

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Comment by Ralph Paglia on March 9, 2013 at 7:52pm

Reading this article and Tim's response to Manny, I cannot help but think of the companies which invested heavily into automated technologies that execute the tactics that Tim points out in his comment below... And, despite knowing that these techniques no longer help the client's SEO effectiveness, they keep on using them in an attempt to generate an ROI on their original development costs.

Comment by Timothy Martell on February 15, 2013 at 2:57pm

Thanks Manny! You know, most of the tactics that SEO companies are using and charging customers for right now are completely out dated and even likely to hurt their customers SEO -- NOT HELP IT! 

Here are some warning signs:

If your SEO company still does any of the following, time to look for a new one:

1) Automated meta data modification. Does your website provider use boolean fields for your title tags, meta descriptions, meta tags, meta keywords? If you're an automotive client, I bet they do!!! STOP IT! You don't have to fire your web provider, just STOP paying for their "SEO" service.

2) Maybe you have an outside consulting company? Do they still do Press Releases? Slide share posts? Directory Submissions? This doesn't work anymore. In fact, in most cases every press release and directory submission is likely bringing your site's ranking DOWN! 

3) Microsite strategy/exact match domain - If your SEO company is building "micro-sites" to target specific keywords using things like www.nissan-dealer-auburn.com it's not helping and could even be hurting. Exact match domains that only serve to aid in SEO are actually being devalued by google. If there are hyphens in your domain and its for geo targeting or seo exact match targeting, google is probably devaluing your micro site! STOP IT!

4) Meaningless reporting - does your SEO company give you a report that shows lots of position 1 rankings for keywords you are ranking for? Is there a monthly search volume next to that number? Did you know that MOST SEO providers in the automotive space are providing meaningless reporting showing successful results on keywords that no consumer has ever searched!? Ask your provider to show the local monthly exact match and broad match google search volume for the keywords they are ranking you for. It doesn't cost them any extra to show this data, it only exposes if they are wasting your money!

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