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It seemed that Google had all but given up on keeping PageRank up to date.

In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape looks and what it means for your SEO.

 

Earlier this year at Pubcon is Las Vegas, Matt Cutts said that the PageRank system was broken and there were no plans to fix it in 2013. Apparently Google decided that it was worth investing in after all, because it's going strong with no more issued apparent.

As far as the updates go, the news isn't exactly stellar. Newer sites are being upgraded to a PR1 or PR2, but very few new sites are higher than that. Unfortunately, higher ranked sites in the PR4-PR6 range have dropped all the way back down to PR1 as a result of poor content and bad linking practices.

 

Some people are saying that the PageRank data isn't up to date, that it may be from as long ago as September, but there's really no way to tell. Google and Matt Cutts will neither confirm or deny the allegation so all we can do is work with what we're given.

 

You should check your updated PageRank right away and see how your site is fairing. If your site is only a year or two old, you should expect to be around a PR2. If your site is much older, you should be at least a PR4. If you want some help checking your PageRank and understanding how it affects your total search engine optimization strategy, feel free to contact me at tim@wikimotive.com for a quick (and, of course, free) appraisal of your current standings.

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Tags: Google, Pagerank, Wikimotive

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Comment by Alexander Lau on December 16, 2013 at 6:31am

Yes, you must take into consideration DA, PA, CF and TF and those are obviously dynamic.

IMO, Google PR is just one part of an algorithmic variable, but it's Catch 22. Sites are only going to get a decent PR, if they follow their rules in the first place.  

In terms of applying quality, 3rd party backlinks, this can be very important. SEMRush, gShift, Moz all do a good job but I couldn't live without BuzzStream = BuzzStream eliminates the time-sucking parts of link building so you can focus on what matters: Building quality relationships with link partners. Measure all of that throughout time and warns you of good links and bad ones dynamically.

Comment by Timothy Martell on December 16, 2013 at 5:40am

Agreed. While there seems to be a lot of "hubbub" around the recent PR update, I still find more value in indicators like Domain Authority, Page Authority, Citation Flow and Trust Flow.

Comment by J.D. Rucker on December 16, 2013 at 3:53am

I'm one of the few in the automotive SEO world that hates PageRank updates. If you're watching your properties and have done this stuff for long enough, you actually get "busted" by competitors watching closely. They see a link, check PR, and think, "Oh, that's not an important link. It's a PR 0." Then, an update comes out and they see that it's actually a PR 4 and has been giving you great juice for months.

Comment by Alexander Lau on December 10, 2013 at 7:12am

I was wondering when they'd do this, however, they don't put much credence into it.

PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface. However on October 15, 2009, a Google employee confirmed[50] that the company had removed PageRank from its Webmaster Tools section, explaining that "We've been telling people for a long time that they shouldn't focus on PageRank so much. Many site owners seem to think it's the most important metric for them to track, which is simply not true."[50] In addition, The PageRank indicator is not available in Google's own Chrome browser.

The visible page rank is updated very infrequently.

On 6 October 2011, many users mistakenly thought Google PageRank was gone. As it turns out, it was simply an update to the URL used to query the PageRank from Google.[51]

Google now also relies on other strategies as well as PageRank, such as Google Panda

Comment by Chip Dorman on December 10, 2013 at 6:37am

I have a theory that Google has grown so large, and is running so many tests in so many markets across so many users that the left hand doesn't know what the right hand is doing.

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