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I saw this article on Search Engine Roundtable. It is a short, but interesting read suggesting that google is looking to crack down (yet again) on sites that have been overly optimized. The article suggests a focus on keyword stuffing and unrealistic number of back links. 

Here is the link to the article: http://www.seroundtable.com/google-over-seo-update-14887.html

Certainly something to keep in mind in lieu of the conversation Brian put forth on educating your clients on SEO. 

Views: 53

Tags: Google, SEO, Search Engine Optimization

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Comment by Ralph Paglia on March 16, 2012 at 8:00pm

Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.

Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality content versus webmasters who are just really aggressive SEOs.

I just heard this by listening to the audio recording from the panel he was on at SXSW a week or so ago.

He said, and I quote:

What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
Comment by Ralph Paglia on March 16, 2012 at 7:56pm

This may be driven by Google's often stated opinion that the sale of Search Engine Optimization (SEO) services is not a business practice they endorse...

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