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Google To Revamp Search. What are your dealership's "attributes"? Are You Semantic-Proof?
Semantic:
Origin:
1655–65; /span> Greek sēmantikós having meaning, equivalent to sēmant ( ós ) marked ( sēman-, base of sēmaínein to show, mark + -tos verbal adjective suffix; akin to sêma sign) + -ikos -ic
With the recent announcement of Google changing the way search results will be shown, it got me thinking how to stay ahead of the upcoming curve.
Based on information I have read about the new changes, Google is seeking to outline/display key "attributes" of the search words and drill down with even more precision just what the searcher is looking for. "Semantic Search" is the new word of the day. Google is going to try and "understand" what the search is looking for, not just matching it to keywords in the current cache database. They want to become more human like - a possible blow they took from the wonderful Bing.com commercials.
So what does this mean for Joe the car dealer, well it is now more important than ever to have relevant content in as many web areas as possible. With Google now 'sniffing' not only for keywords, link-backs, site visits, etc.. but now for matches to "Semantic search" results, the more relevant and up to date content you have about your product and your store, the higher you are going to rank . It all comes down to how "akin" or "equivalent" Google will rank your content to content of a higher rank. Researching industry trends and what Google is ranking high will become more key as well, with even more data points being tied to one another (how else can they "understand" without knowledge, and for Google, knowledge equals data).
This will be an interesting play by Google and one that will have game changing results in every field, not just the automotive world.
So ask yourself: What are your dealership's "attributes"? Are You Semantic-Proof?
Read about it here:
http://online.wsj.com/article/SB10001424052702304459804577281842851...
-Tucker
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