Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
As an Internet Sales Director who utilizes Adword Campaigns to drive traffic to my site I am constantly searching my own keywords to learn what my competition is doing . Recently I was going over my "Used" keywords and kept noticing a trend regarding Carmax and how they were the only "Dealer" whose Ads contained a star rating base on Google reviews that was not tied to a specific place page . Intrigued by this I decided to delve in further and what I found bothers me to my core and should the rest of you as well . Upon clicking the review link I was SHOCKED to see (191) 1 Star Ratings , (22) 2 Star Ratings , (15) 3 Star Ratings , (19) 4 Star Ratings and (68) 5 Star Ratings. Doing the math that is an average rating of 2.2 stars yet as you see below , they have a 4 star rating with Google ? How is this happening ? As we all know the importance of reviews and the direct correlation between your Google Review Rating and the traffic Google drives to your site it is safe to assume that Google is either allowing or helping facilitate an unfair advantage against smaller local competing dealerships . Considering the current state of the used car marketplace and the size of the marketing budget of an entity such as Carmax I can promise this will effect every dealership selling used cars if not already doing so . Thoughts ???