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Google Places New Bulk Listing Management Tool

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool.

This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or individually.

Google also created this video to help users become verified to bulk uploads.

Once your account is verified, the following video gives more information on how you can use the Google Places Bulk Listing Management Tool.

If you don’t manage your Google Places account, check with the person or company (maybe your auto dealer website provider) that does to ensure everything is properly optimized.

Views: 299

Tags: Google, Places, Video

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Comment by Ali Amirrezvani on May 29, 2012 at 11:02am

Jason - The categories are limited, so I would stick to those that are most likely to be searched for or bring in business. As an example from your list, Fleet/Business Sales will probably bring in less business/be searched for less often than Body Repair Shop (depending on your market).  Focus on the categories that will ultimately bring the most money into your dealership.

Unfortunately, I know of no work-around for the hassle of getting the listings verified.  We often have our account managers call the dealership to put a person in charge of answering the phone (alerting them we are about to sign them up, thus generating the phone call) before we create the account.  Our account managers have found this to be the easiest way to get around those barriers.

Hope I could help!  Please feel free to send me an email or give me a call if you have any further questions.

Comment by Ali Amirrezvani on May 29, 2012 at 10:50am

Dave - It's tough to tell Google's intentions.  Perhaps they are making it easier for users to update Places listings so that when/if they make the change over to Google+ business pages, they will have more complete accounts. Or perhaps they are gauging how much more businesses will use Places if it is easier to use in order to help determine if the switch to Google+ business pages will be worthwhile. (Just a couple of ideas)

Google tends to keep their decisions and future plans pretty close to the vest, so it's difficult to tell how/why they are making these seemingly contradicting moves.

Comment by Jason Wyatt on May 28, 2012 at 12:01am

Couple of observations and questions in signing up several car dealer businesses up for Google Places:

1) There are just 5 categories - which seems too few for a business with over key functions (Car sales, van sales, new vehicles, used vehicles, Fleet / business sales, Car servicing and repairs, Tyres, MOT test (annual vehicle test for vehicles over 3 years in UK), Part department, body repair shop. So that's 10 distinctley different functions of many car dealers without too much thought!  How have you overcome this / what tiips can you offer?

 

When signing up a group of dealers each physical building gets mailed a post card (which is a small A5  envelope and easily lost or thrown away, or the business is phoned and the person picking up the phone gets an auto recorded message which is often treated as a junk call.  If your marketing function is located many miles away from the phy sical sites how do get round the physical barriers in signing up your group of dealer sites?

 

All help appreciated

 

thanks

 

Jason


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Comment by Dave Gibson on May 25, 2012 at 6:56pm

So, how does this fit in with Brian Pasch's article, "The Death Clock Is Ticking on Google Places"? In that article Brian states: "So, in the coming weeks you will see that Google Places will be replaced with Google+ business pages." If Google Places is going away, why this new Google Places bulk listing management tool? It appears contradicting.

Comment by Ralph Paglia on May 25, 2012 at 7:30am

Great set of videos and information on managing the new Google Places platform... Thank you for such a useful and valuable post!

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