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We are getting different feedback regarding Google Places phone number and website phone number.  This is my understanding.  Your Google Places phone number should be local.  Your phone number on your website should be the same as your Google Places phone number and should be in text format, at the top of your website.  What if you want to track calls using an 800#?  Also, should the website on Google Places match the website name exactly?   For example-Google Places name is ABC Ford, but website name is ABC Motors.  Appreciate your comments.

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Tags: Google, NAP, Places


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Comment by Lisa Paolino on December 10, 2012 at 11:11am

Thanks, Brian.  Appreciate the info.

Comment by Brian Pasch on December 9, 2012 at 6:22pm

The number on your website does NOT have to match what is posted on Google+ Local. Most of the time, the numbers of the website are tracking numbers, which are helpful for call coaching and monitoring. 

The name, address, and website address of your dealership would be the same everywhere.  That includes the OEM website and the business name should be exact.  That means your PHONE company, which has strong data records, needs to get the business name correct.

I would suggest that the phone number that is on the OEM website, should be the primary local number for the dealership as determined by your local phone bill, and that local number is the one that you use on your business citations. (Yelp, CitySearch,, DealerRater, etc.) 

Again, what phone number posted on the website is NOT a matter of concern, especially since paid search campaigns over-ride that number when a click is made, to track phone conversions.

If you want to get the latest strategies for reputation management, come out to DMSC in February since all the experts will be there to answer your specific questions.  That includes great companies that understand review like Google, Dealerrater, Cobalt, and industry leaders such as Ralph Paglia, JD Rucker, David Kain, Glenn Pasch, and the list goes one...which you can see for yourself on the conference brochure

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