Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I've been waiting to see the scheduled update to Google PageRank scores and this week Google recalculated the scores for most websites.
I noticed this as my Toyota Recall website which has been up for over 3 months went from a PageRank 0 to a PageRank 4 this week. This week my Car Dealer Sale website, which has been up about 60 days, went from a PageRank 0 to a PageRank 3.
PageRank is a measurement, a "score" from Google and some debate the importance of this score. I like to use the score as a quick reflection on the overall health of a website. Now that the most recent scores have been applied, it is a good time to look at your revised score.
When doing a high level comparison of competing websites, or to consider a website as a good content posting partner, PageRank is a quick way to see what you are working with. It is not the end of your research or investigation, rather it is the starting point.
Install The Latest Google Toolbar
If you have not installed the LATEST Google Toolbar, I recommend that you do. Download It Here. The screen shot shown below shows you how the PageRank is displayed in the toolbar once you enable it. The small green bar indicates the score and when you hover over the icon with your mouse the score will show. Do you know the PageRank for your dealership website?
If you have installed the Google Toolbar and the PageRank icon is not visible, you have to enable that feature. Click on the wrench for the Google Toolbar Options, and click on the "options" menu choice. The following screen will appear:
You must check off the PageRank box and save your changes. This will enable the PageRank measurement tool.
What is a Good PageRank?
Most car dealer websites have a PageRank of 3 or 4 and very few have a PageRank of 5 or higher. Pagerank scores are affected by inbound links and traffic. Dealers that have high PageRank scores (>5) often have implemented strong offsite SEO link building strategies or have a highly trafficked website.
According to WikiPedia:
""PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E)."
What Is a Low PageRank?
If your website has a PageRank of 0, 1, or 2 now that the recalculation been completed, I would strongly encourage you to look at the number of high quality UNIQUE inbound links to your website. If you want to compete in organic search listings, you will want to increase relevant inbound links on the search phrases you want to target in your digital marketing strategy.
If your website is less than 3 months old, don't panic. Low PageRank scores could just be a reflection of the newness of the website. Keep in mind that new websites need regular content to be added on a weekly and monthly basis.
PageRank is not the end all for Automotive SEO but rather the start of a discussion why your website is respected more OR not respected by the search engines when compared to your peers.
Brian Pasch, CEO
PCG Digital Marketing
P.S. The Google Share tool on the toolbar has some very good benefits for posting articles on social media websites. Give it a test and see why its better than other URL shortening or posting tools.