Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.
Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake addresses but Google is cracking down on this practice.
After some research on this topic, I have concluded that having a consistent name, address and phone numbers across "reference" websites can assist your Google Maps listing to be shown above those that have no external references.
In effect, Google can see if the submitted "business name and address" can be found on paid or free websites. If the submitted address is nowhere to be found, you can understand why Google may be reluctant to show that new Maps listing.
I am leaning on a recommendation that car dealers "pay" to be included in some very highly ranked directories as well as making sure that they get a free listing on www.dmoz.org which is the undisputed king of organic search directories.
Google Maps SEO Tips
A very interesting article on Google Maps SEO was posted on a website that I recommend you read: Google Maps. In this article, there is a discussion that is worth the reading of all ADM members,
The author posts this graphic which begs some very interesting conversation with the ADM community and there are many thoughts in my mind how this might be leveraged.
The idea behind this graphic is to show that there are MANY websites in which you can register your business name, address, phone and website. The idea is that if your contact information can be validated in MANY places, it has a higher likelihood of being accurate.
This begs the question...
Let the questions start and I will answer them to the best of my ability....