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Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using Facebook relationships to endorse search results and are advertising it big time with their “Bing and Decide” campaign.   Maybe you have seen those commercials with friends talking about how they know each other and what particular sushi house they prefer.  Are you starting to see how this is making the review process easier and easier for businesses?

By integrating social media data with search engines, your dealership could actively use your social fan base to promote and endorse your company.  With Google+ social media and search engines seems to mend the seam more completely than ever before.   Here are three essential features you may find helpful for your dealership.

  1. Sparks - Sparks allow you to follow specific topics of interest, such as: Automotive, Dealership, Marketing, Social Media, Search Engine.  Sparks essentially function similarly to Facebook Likes.
  2. Circles - Where Facebook and Twitter make it difficult to fragment groups of friends, Google+ and Circles use an algorithm to focus conversations.  Now your social life, professional life and family life can easily be fragmented and not exhaust one another.
  3. Hangouts - Google+’s Hangouts takes video conferencing to the next level by allowing users the opportunity to video chat with groups of friends.  This feature has even pushed Facebook to start negotiations with Skype to integrate a similar feature within their own website.

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Tags: ad, advertising, agency, automotive, car, company, dealership, google, marketing, plus

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