Automotive Digital Marketing ProCom

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Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to the Google AdWords display ad builder recently launched in September 2008. Dealers and their Managers can use these new capabilities to easily create and self-administer their website targeted display advertising placements... Google says that there most recent upgrades to the Adwords display ad creator application are based on user feedback, but I personally suspect some of the DoubleClick gang at work. Google has increased functionality in a way that provides greater dealer customization capabilities and even makes building website display ads easier.

For example, the new image picker feature lets dealers choose from a library of previously uploaded images, such as dealership and brand logos, when creating new ads. I especially like the real-time editing display that lets users see ad copy and text, along with any other custom edits without having to repeatedly click the "update preview" button.

The Google Adwords display ad builder updates give dealers a quicker way of seeing the various sizes the ad can run in each ad template without having to complete the ad creation process. There is a preview mode that provides a view of how customization choices affect each size. The tool also offers additional website display advertising templates. Dealers can get started right away with website and geotargeted local display advertising by entering their offer or promotional text, uploading vehicle images, brand badges and dealership logos. Dealers can then select their favorite ad format from more than 40 professionally designed display advertising templates.

In fact, these new Google Adwords display advertising capabilities make it exceptionally easy to quickly create ads with different offers and then run A-B testing to see which offer has more appeal to car buyers by simply comparing click-through rates from the same websites. One of the more enlightening insights I was able to see in a matter of one week was that some offers that work better on certain types of websites, actually underperform on other sites. For example, special lease offers seem to work well on financial news sites, whereas an offer for free upgrade to 22" Wheels and low profile tires out-pulled the lease payment offer on enthusiast sites.

All of this brings to the forefront another advantage of digital advertising versus offline advertising... The ability to target the right message to the right audience at the right time in their online research process.

You can see Google's own step-by-step process for creating, distributing and tracking online display advertisements at the following site: http://www.google.com/adwords/displayadbuilder/

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually growing"Viral Expansion Loop" Networking Platform and serves Car Dealers, Dealership General Managers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers, Sales Managers, Service Managers, Service Advisors, Parts Managers, Fixed Operations Directors and their teams. Launched at the beginning of January 2008, ADM has emerged as a valuable and proven resource for the entire spectrum of automotive marketing and Internet sales related professionals. Interactive Media and eCommerce Professionals at car companies (OEM) and tier 1 and 2 advertising agencies who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics visit ADM on a regular basis or subscribe to the many RSS feeds available within the ADM community.

ADM is a great place for Tier 1, Tier 2 and Tier 3 automotive marketing and advertising practitioners, as well as Webmasters, dealer web site managers, automotive software developers and information technology solution designers to get new ideas and stay up to date on the challenges facing retail automotive Internet sales practitioners. ADM serves Automotive CRM and Lead Management suppliers, vendors, application developers and their affiliated sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts that create powerful networking relationships within the auto industry.

NETWORKING OPPORTUNITIES
Did you know there are now over 1,750 members on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?

AUTOMOTIVE IMAGE AND PHOTO RESOURCES
Did you know that there are over 4,000 photos listed on Automotive Digital Marketing Professional Community?
And, do you know that many of these images are actually charts and graphs of the latest marketing trends and research? Did you know that many of these photos are actual ads used by dealers that worked exceptionally well? There have been over 4,000 photos uploaded and made available for use by all ADM members.

AUTOMOTIVE VIDEO FILE HOSTING
Did you know that there are more than 650 videos on Automotive Digital Marketing Professional Community?
Have you seen how many of those videos are actual examples of marketing campaigns and business processes used successfully by some of the leading and most successful dealers in America?

GET ACCESS TO AUTOMOTIVE ARTICLES AND PUBLISH YOURS
Did you know that there are over 450 blog posts on Automotive Digital Marketing Professional Community?
When was the last time you posted a blog entry and let important ADM industry professionals know what you are up to? Have you checked ADM for the latest articles published by writers who walk the talk? Members have created more than 460 blog posts within their ADM provided websites that feature online file storage and personalized blog hosting at no cost to ADM members.

SOMETIMES CONTROVERSIAL, BUT ALWAYS FASCINATING AUTOMOTIVE DISCUSSION FORUM
Did you know that there are over 400 forum topics on Automotive Digital Marketing Professional Community?
Have you checked the forum lately to see what your associates, clients and colleagues are saying?
Have you posted a forum discussion to see what other professionals have to say about the topic?

There have been over 400 discussions started and still active with ongoing comments and information being published daily within the ADM Forum.

SPECIALIZED AUTOMOTIVE PROFESSIONAL GROUPS
Did you know that there are more than 25 professional groups on Automotive Digital Marketing Professional Community?
Have you joined any groups so that you can send messages to all other group members?

EVENT CALENDAR FOR AUTOMOTIVE PROFESSIONALS
Did you know that there are Important Upcoming Automotive Digital Marketing Events listed on Automotive Digital Marketing Professional Community?
Have you posted what you or your organization considers to be important upcoming events on the ADM calendar so that other professionals will know about them, consider attending and register their intent? ADM members can create calendar events using the ADM site application that allows image and logos, links to registration pages, location maps that integrate with Google Maps, Outlook Calendar integration, invitation mailings using uploaded email lists, RSVP tracking and event management features and a whole lot more.

MUSIC AND AUTOMOTIVE PODCASTS
Did you know that there are more than 500 songs on Automotive Digital Marketing Professional Community?
Have you checked out what other automotive professionals are listening to?
Did you know that many of these songs are automotive marketing and Internet sales best practice Podcasts, and that many other MP3 files available are examples of highly effective radio spots, along with powerful and engaging dealer website soundtracks?

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

> The ADM Professional Community is all about car dealers using the web to generate sales leads and Internet sales. Automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Lincoln, Mercury, Mini, Jeep, Volvo, Saab, Hummer, Cadillac, Buick, Pontiac, Saturn, Lexus, Porsche, Hyundai, Kia, Suzuki, Subaru, Volkswagen and other automotive franchises are ADM's most prolific members. Used car and automotive remarketing professionals will find a treasure trove of data, files, best practices, strategies, tactics and great contacts within the industry available at ADM.

ADM is proud to serve as an online meeting place, networking tool and idea exchange for car dealership suppliers and automotive web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other dealership technology suppliers and vendors.

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Tags: Adwords, Google, Google AdBuilder, Website Display Advertising, automotive advertising, car dealers, digital advertising

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