Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
This playbook is filled with insights directly from Google on how car dealerships should structure their paid search campaigns and targeting to maximize online and in-store return, with strategy recommendations spanning the Google search, display, video and measurement platforms.
It came as no surprise that the strategy deployed by Launch Digital Marketing and Dealer Inspire lines up very closely with Google’s recommendations. LDM constantly tests against themselves to ensure their client accounts are at peak performance, to provide their clients with the best return on investment. With the digital landscape ever changing, the best strategy from six months ago might not still be the best option. However, LDM has found time and again, some core truths that consistently provide strong account performance.
Back on September 20th, clients joined Launch Digital and Dealer Inspire LIVE on Facebook for a more in-depth discussion of Google’s Dealer Playbook. Director of Strategy and host, Jason Stum, was joined by subject matter experts from Launch Digital Marketing and Dealer Inspire to break down each section of the playbook giving you actionable insights that dealers can now use to upgrade their digital marketing game immediately!
Like us on Facebook so you can get notified when we go live.
Here’s the schedule and subjects we’ll be covering in this new series:
Wednesday, September 20th: Site Speed & Experience on the Dealer Inspire Platform
An expert explanation of what pagespeed is and why it’s important to understand.
Wednesday, October 4th: LIVE FROM GOOGLE NYC at Dealer Inspire & LDM’s Rethink V3!
Your questions answered live by subject matter experts from LDM, DI & Google!
Wednesday, October 18th: Google Measurement with our Analytics Experts
Learn best practices for tracking PPC success in AdWords & Analytics.
Wednesday, November 1: Paid Search Basics & Paid Search Excellence
Foundational & advanced strategies to get the most out of your core AdWords campaigns.
Wednesday, November 15th: Video & Display Basics
Extend your reach with segmented video & display campaigns!
Wednesday, November 29th: Paid Search Expansion
Bring your new and used inventory to market with our dynamic advertising FUEL platform!
Wednesday, December 13th: Video & Display Expansion
Capture your audience’s attention with custom content and creative!
Wednesday, January 3rd: Maximize Measurement, AI & the Future
Connect online to store with advanced measurement in Dealer Inspire’s ROI Dashboard and Roxanne attribution modeling!
If you didn't catch us live, head to the Facebook Page for Launch Digital Marketing or check back on this blog post for a replay of each live session. Looking forward to seeing you soon!