Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Before I share this recent change I noticed in Google, I have to say that Google is making frequent changes to organic and paid search results and dealers have to stay connected with these changes. Your Automotive SEO strategy can not be STATIC, it has to be dynamic.
It is great to see that a number of automotive leaders are sharing what they are seeing.
Dave Page, from Dealer eProcess, shared yesterday how Google is changing organic SERP results with the additional of a new "box", shown in green, that contain hotlinks to related BROAD search results, as shown below:
Today I was searching a dealership name, and it looks like another change is being presented that is important for members of this community to know.
The old "site links" section has been expanded to INCLUDE the META Title and Description tags as shown below:
If you take a look at the first LINK labeled "Used" you can see that the META Title and META Description is feeding that data, and I highlighted the text:
You need to search your dealership name and see how the new sitelinks for your dealership are being displayed. You should make sure that these LINKS and TEXT are clear for consumer action.
This will require some edits to your key pages that are included in the SiteLinks. These edits will be for only those pages shown in the sitelinks and you will need to edit the Page Titles and META description tags.
If you DO NOT want specific pages listed in your sitelinks, you can delete them using Google Webmaster Tools. You CAN NOT add pages to the sitelinks, but you can BLOCK pages, as shown below.
These constant changes are why dealers need to have a proactive search marketing strategy in place that can leverage the latest changes to gain a competitive edge on their local competition.