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Google Expands Sitelinks in Organic Search Results Pages

Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

 

It is great to see that a number of automotive leaders are sharing what they are seeing.

 

Dave Page, from Dealer eProcess, shared yesterday how Google is changing organic SERP results with the additional of a new "box", shown in green, that contain hotlinks to related BROAD search results, as shown below:

 


Google Enhances Sitelinks


 

Today I was searching a dealership name, and it looks like another change is being presented that is important for members of this community to know.  

The old "site links" section has been expanded to INCLUDE the META Title and Description tags as shown below:

 


If you take a look at the first LINK labeled "Used" you can see that the META Title and META Description is feeding that data, and I highlighted the text:


Action Plan

 

You need to search your dealership name and see how the new sitelinks for your dealership are being displayed.  You should make sure that these LINKS and TEXT are clear for consumer action.

 

This will require some edits to your key pages that are included in the SiteLinks.  These edits will be for only those pages shown in the sitelinks and you will need to edit the Page Titles and META description tags.

 

If you DO NOT want specific pages listed in your sitelinks, you can delete them using Google Webmaster Tools.   You CAN NOT add pages to the sitelinks, but you can BLOCK pages, as shown below.

 

 

These constant changes are why dealers need to have a proactive search marketing strategy in place that can leverage the latest changes to gain a competitive edge on their local competition.

 

 

Brian Pasch CEO of PCG

 

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

Views: 600

Tags: automotive seo, google seo, search engine optimization, serp.

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Comment by Brian Pasch on August 16, 2011 at 3:34pm
Yes, the dealer's who read this blog should contact their website support team or SEO company and get a work order in to make the sitelinks more appealing now that they are so prominent.  One of the secondary benefits is that it takes more space "above the fold" so third party distractions are minimized without a consumer scrolling.
Comment by Matt Tucker on August 16, 2011 at 1:22pm

Excellent advice Brian. However, there are many who will have no idea on how to update/change meta tags (most site providers offer the options in the backend tools of the sites - very few keep the ability to change or update these hidden anymore - both a blessing and a curse depending on skill level of the end user and even more critical now).

 

I think a few site support reps are going to be getting a lot of calls thanks to you!

 

 

Comment by Joey Abna on August 16, 2011 at 8:02am
I noticed it this morning on two of my four stores. I like that it makes you scroll farther to get away from my sites.

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