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A few updates from your Google Channel Partnerships Team

We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email.  We look forward to seeing you in one of our webinars soon!   In the meantime, we have a few additional opportunities and updates for you...

GOOGLE+ FOR BUSINESSES


SALES & MARKETING

  • NEW AdWords Community Opportunity!
    • You may have seen our recent Inside AdWords blog post announcing our brand new AdWords Community - a major upgrade to the former AdWords Help Forum - but you may not have realized the immense learning and lead generation opportunity this represents for our partners!
      • Understand the SMB audience: Engage with hundreds of thousands of unique visitors (385K unique visitors in Q4 alone!) looking for info and advice on AdWords - which you are experts in!
      • Potential Lead Generation: Generate high quantities of high quality content to grow your rank in the Community, allowing you to use signature, create your profile, publish Wiki articles and increase your chances to  become a Top Contributor. This should help you to drive highly qualified  leads your way!
    • Now what? Sign in, start creating your profile, check out the community guidelines, and begin engaging today!
    • Questions? Contact your Strategic Partner Manager.
  • Offering Mobile to your advertisers?  We hope so!  1 in 5 mobile site visits lead to a direct call to the business.  Mobile is a key growth driver for Small Businesses.  A few actions we suggest are:
    • Show the GoMoMeter to your advertisers: This tool on Google’s www.HowToGoMo.com shows clients what their website looks like on a mobile device.
    • Review the attached document about mobile sites for SMBs outlining 10 best practices for Mobile websites that you can either use for your own efforts if you offer mobile sites as a service or share with advertisers to help gain trusted advisor status and offer them some “free consulting” on their own Mobile sites


CAMPAIGN PERFORMANCE & OPTIMIZATION

  • Want to try Dynamic Search Ads?  You may recall our blog post announcement of Dynamic Search ads back in October and we would like to invite you to consider trying it for your advertisers! Please let your Startegic Partner Manager know if you are interested!
    • Here’s how it works:
      • When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page.
      • The ad enters the auction and competes normally -- but we'll hold it back for any search where you also have an eligible keyword-targeted ad
    • Our 1000+  advertisers who piloted this saw 5-10% increase in clicks and conversions.
  • Did you know there is a list of tools Google recommends for usage by our agencies and partners? Peruse this site for suggestions for tools to use when you need to:
    • Plan - great tools like Google Alerts to keep tabs on current clients’ industries or competitors
    • Create - create and manage advertising assets with tools like the AdWords API or the Keyword Tool
    • Place - strategically manage media buys buy leveraging resources like the AdPreview Tool to preview your clients' ads without accruing additional impressions through simulated Google.com search results.
    • Measure - optimize for performance with tools like Conversion Optimizer and understand search ad click and impression behavior leading up to conversions with Search Funnels.


UPCOMING WEBINARS

Date/Time

Link

Topic

Tues Feb 28th
7:00AM PST

Register

Getting Your Business on Google+
Best practices in set-up, promoting your page, & getting the most from +1 buttons

Tues Feb 28th
9:30AM PST

Join the Meeting

Google Analytics Certified Partnership Program
Save this date if you are interested in becoming a Google Analytics Certified Partner

Tues Mar 6th
7:00AM PST

Register

Going Mobile - From Why to How
Understand mobile trends and behavior and learn how to best optimize for Mobile

Tues Mar 13th  
7:00AM PST

Register

Making Mobile Friendly Websites - Best Practices in Action
10 best practices for mobile sites to take advantage of the 500% growth in mobile search volume


OTHER COOL STUFF...

  • Did you know that 16% of the daily search queries on Google have NEVER been seen before?  Find more
    Facts & Stats
    on Think Insights with Google.

Have a great rest of your week...

Thanks!

© 2011 Google Inc. All Rights Reserved.

Views: 300

Tags: Channel, Google, News, Partnerships, Team

Comment

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Comment by Aj Maida on February 28, 2012 at 11:54am

It was an excellent webinar...I will do a summary for everyone in the upcoming days...thanks Yoda!!!!

Comment by Ralph Paglia on February 28, 2012 at 10:34am

AJ - As a Google "Channel Partner" I get these updates monthly and it seems only appropriate that i share the information with my ADM brethren!

Comment by Aj Maida on February 28, 2012 at 5:04am

Good stuff Ralph. Definitely things I can use. Thanks for the heads up!

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