Those of you who have been testing the Google Caffeine technology
using the sandbox feature to compare the new search technology with the current system, you can't play in the sandbox any more! Some will be heart broken.
When you visit the Caffeine Sandbox
you now see this message:
We appreciate all the feedback from people who searched on our Caffeine sandbox. Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.
So it looks like Google will be implementing the Caffeine technology very soon. I had been doing testing on the Caffeine technology and the good news is that my work did not decrease in position but in many cases saw an increase.
Some have suggested that sites with strong linking strategies and title tags as well as good content relevance will be rewarded in Google Caffeine. Time will tell but since I'm a content SEO advocate, I would say that it is a path that dealers should pursue.
Content SEO Strategies
In the coming weeks I will be posting some platform specific tutorials on how to add effective search marketing content to your car dealer website platforms since many companies how now added blogs or pages on the fly. During my review of 34 website platforms for the 2009 ASMA study
, I was glad to see that adding unlimited content pages in now becoming a standard feature.
Now that content creation is made easier, dealers need to have a road map on how to create content
that increases their visibility and first party leads on their own platforms. So I'll cover how to add effective content pages on platforms such as Dealer.Com, DealerOn, EbizAutos, XI Group, Clickmotive, TK Carsites, etc.