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The photo above shows what the envelope looks like that will arrive at your dealership about a week after you claim your dealership's Google Business Listing and complete the data entires for Points of Contact, links to your website, phone numbers for sales, parts and service, images and videos.
The photo below shows the letter your dealership will receive that comes inside the envelope from Google... Along with the VERY CLEAR INSTRUCTIONS explaining how to go online to wwwGoogle.com/Local/Add and use the PIN shown in the letter to validate your car dealership's Google Business Listing. This important data item is shown in large font that says: "Your PIN is: 91567" with (of course) your actual dealership's exclusive PIN.
It seems that a week does not go by without me getting a call from a dealer or dealership manager asking me the painfully ridiculous question; "Hey Ralph, we got the letter from Google for our Business Listing, now what do we do?" So here's the deal... Any time you want me to guide you through what is so darned obviously explained in the letter shown above, I want $100 from your dealership! Is the $100 for my time or expertise? Heck No! It is an "Idiot Tax" for not following these clearly illustrated and plain language instructions that Google has done such a great job of supplying in their letter to car dealers with the PIN to activate the dealership's business listing.
Want to call me about a process related issue? I love it! How does your dealership make use of Google Adwords for promotional campaigns? Let me show you how... But PLEASE do not insult your own intelligence by fumbling the task of verify your dealership's Google Business Listing based on the letter you will receive that looks like the one shown in the above images.
Now... Go claim your Google Business Listing and get it flushed out with all your car dealership's information, links, hours, phone numbers, email addresses, photos and videos. DO IT NOW!