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Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they do, it’s usually pretty interesting to digital marketers who bother to pay attention (IE good marketers).

 

This week, Google rolled out their new super huge video results. That’s probably not the technical name for what they are, but it gets the point across as well as anything else. Basically, the update involves delivering page dominating sized videos as the top result when Google thinks you’re looking for a video. It’s not ubiquitous yet, but you can find the big video results showing up for most searches for music videos. As an example, I searched one of the best (and strangest) videos I have ever seen, and was given this as the result:

As you can see, Google is not messing around. The video takes up what would be the first 3 results in a typical search. Also, when these big video results are delivered, you often times won’t see any paid results.

So what does this tell us?

Google is valuing video more than ever, especially when queries are clearly looking for a video answer. If you want to capitalize on this trend, there are a couple things you need to do.

 

The first is identify what searches are relevant to your business  return mainly video results. Depending on your particular niche, these may be plentiful or few and far between, but you should be able to find at least a few. The second thing you need to do is create a video that exactly answers the query. Of course, this has been best practice for a long time now, but with the advent of the big video result, it’s more important than ever before.

 

Of course, that still leaves the small problem of creating an excellent video, but I have complete faith that you’ll be able to pull that off. But hey, if you need a little help, you can always contact us here at Wikimotive!

Original post on Wikimotive's blog by Tim Martell.

Views: 74

Tags: Google, SEO, Video, Wikimotive

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Comment by Alexander Lau on February 10, 2014 at 10:58am

Yep, we go after location, make and model. Nothing secret about that one. ;-)

Comment by Timothy Martell on February 10, 2014 at 10:19am

I might look at creating video's that dynamically tie in to the non-cannoical version of all of a dealer's inventory...maybe by model...hint, hint... lol

Comment by Alexander Lau on February 10, 2014 at 9:54am

Additionally, the dynamic nature of inventory limits the evergreen power of the listings. When the inventory piece goes away, well, it also does via organic indexes. Working on something to provide our clients a better solution. Taking all of the videos that were produce and combining them for more evergreen indexes. 

Comment by Alexander Lau on February 10, 2014 at 9:52am

Yes, I completely agree with you on all points, our VSEO is included in our SEO package. It's not a be all; end all. Frankly, it's just the inventory turned into videos, quite robotic and automated now, but that is where we are and we don't necessarily market to the YouTube video, which would be smart, I suppose.

Good stuff, BTW. 

Comment by Timothy Martell on February 10, 2014 at 9:50am

Totally agree. I don't believe there is any ROI in a pure VSEO service that stands on its own. Incorporating it in to an SEO strategy may or may not have any real value outside of a strategic use from a domination standpoint. Great if you're using it to block competition from appearing in SERP, but a fair deal of strategy should be employed in thinking about where the video result will appear on page.

Comment by Alexander Lau on February 10, 2014 at 9:27am

Yes and one reason we sell VSEO within our SEO package. Super results, outside of th e fact that they convert poorly, but it's difficult to do, in that your asking a user to bounce from YouTube to your site and track that process.

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