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Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of the whole shebang that the world at large doesn’t notice. It’s not often they bust out the big, forward facing guns (the carousel being the last example I can think of offhand) but when they do, it’s usually pretty interesting to digital marketers who bother to pay attention (IE good marketers).
This week, Google rolled out their new super huge video results. That’s probably not the technical name for what they are, but it gets the point across as well as anything else. Basically, the update involves delivering page dominating sized videos as the top result when Google thinks you’re looking for a video. It’s not ubiquitous yet, but you can find the big video results showing up for most searches for music videos. As an example, I searched one of the best (and strangest) videos I have ever seen, and was given this as the result:
As you can see, Google is not messing around. The video takes up what would be the first 3 results in a typical search. Also, when these big video results are delivered, you often times won’t see any paid results.
So what does this tell us?
Google is valuing video more than ever, especially when queries are clearly looking for a video answer. If you want to capitalize on this trend, there are a couple things you need to do.
The first is identify what searches are relevant to your business return mainly video results. Depending on your particular niche, these may be plentiful or few and far between, but you should be able to find at least a few. The second thing you need to do is create a video that exactly answers the query. Of course, this has been best practice for a long time now, but with the advent of the big video result, it’s more important than ever before.
Of course, that still leaves the small problem of creating an excellent video, but I have complete faith that you’ll be able to pull that off. But hey, if you need a little help, you can always contact us here at Wikimotive!