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Google Automotive Shopping Behavior Study 2011

Google Automotive Shopping Behavior Study 2011

Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow study include:

  • 81% of auto shoppers decide within 3 months (vs. 67% in 2009).
  • Safety, utility and fuel efficiency are among the attributes top of mind for shoppers.
  • Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites.
  • Rely on Mobile Devices to shop and research on the go.
  • Place a high degree of value on videos


Views: 1826

Tags: 2011, Automotive, Behavior, Google, Shopping, Study

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