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Google Inside Search: Google Authorship Drives Increased Original Content SEO Value

Inside Search

Google Authorship Set to Drive Increased Value for Original Content Posts via Enhanced SEO Impact

In the few months since Google launched authorship in search, hundreds of authors have linked their content to their Google profile... Want to appear like them in search results for automotive terms related to buying and servicing vehicles?


How Do Car Dealers Get started...

Two simple steps:

  1. Create a Google+ Profile
    • Remember to upload a high quality headshot and fill out some profile information such as hometown, etc.
  2. Go to, sign up with your email and click on the verification link we send you.

If you don’t want to verify your email address, you can also link your content to your Google profile.


Good for authors like you

  • New! See analytics for your content in search.
  • Distinguish and validate your content in search results.
  • Get more followers on Google+.
  • Help readers discover your other content on the web.


Good for the web

  • Help users find high quality content on the web.
  • Empower them to engage with content authors through Google+.

Clicks and impressions for authors

Labels: With the latest improvements to the way authorship annotations look in search and the addition of authorship to Google News, authors have been really excited about getting more visibility, and users benefit from seeing the name, photo, and way to connect with the person who created the content.

Authors have also been giving us a lot of feedback on what else they'd like to see, so today we're introducing “Author Stats” in Webmaster Tools that shows you how often your content is showing up on the Google search results page. If you associate your content with your Google Profile either via e-mail verification or a simple link, you can visit Webmaster Tools to see how many impressions and clicks your content got on the Google search results page. Check out what Matt Cutts would see for his content:

To see your information, go to and login with the same username you use for your Google+ Profile. On the left hand panel, you can see “Author Stats” under the “Labs” section. This is an experimental feature so we’re continuing to iterate and improve, but we wanted to get early feedback from you. You can e-mail us at if you run into any issues or have feedback.

If you’re a content creator interested in learning more about authorship, check out our Help Center.

Then... After you complete the process and your credentials have been validated, which for me took a couple weeks, you will get the following email message:

Welcome to Google Authorship!
You're receiving this email because you've added Google Authorship markup to your pages. This is a one-time notification and we will not be contacting you further about this issue.

You've established your Authorship, which means your photo and a link to your profile can now appear next to your content in search results. Learn more

When your Authorship information appears, it will look something like this:

Your page title
by Ralph Paglia - in 1,315 Google+ circles.
A relevant snippet from the page will appear here. The excerpt will depend on the user's search terms.

Click here for a list of your pages currently in Google's search index. To see Authorship in action, try searching for some of these pages on Google.

Did you know? Signing up for Authorship means you can now learn how often your pages are appearing in Google search results. Learn more

Highlighting content creators in search results

Many of you create great content on the web, and we work hard to make that content discoverable on Google. Today, we will start highlighting the people creating this content in search results.

Why? Because authorship is a great way to identify and highlight high-quality content. Plus, the web is centered around people. People discovering content on the web often want to learn more about its author, see other content by that author, and even interact with the author.

We’re piloting this new search experience with a small sample of authors who have linked their Google profile with their content. If you are a content creator and would like to participate in our pilot program, please follow the instructions detailed in our Help Center.

As you can see below, certain results will display an author’s picture and name -- derived from and linked to their Google Profile -- next to their content on the Google Search results page.

In addition, as we discover new content that pilot participants have marked up as theirs, we can automatically add links to this content within their Google profiles.

This feature is powered by the authorship markup which we announced two weeks ago. We hope as more authors link to their content, it will improve your search experience and the quality of content being created on the web.

Views: 354

Tags: Authorship, Content, Drive, Google, Increased, Original, Posts, Set, Value, for, More…to


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