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In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled.
'Visits' are now called SESSIONS
'Unique Visitors' are now called USERS
Here is an excerpt from their blog:
How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics.
The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week.
If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views.
If you don’t send web and app data to the same property in your account, your data stays the same.
Everyone, however, will see the unified metric, dimension, and segment names in their reports.
Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.
Our developer site has more information on these changes:
Read the full list of dimension and metric names: http://goo.gl/zatfHK
I'm sure the SuperHero SEO / SEM experts here will have much more in-depth analysis of their updates, but this is a key puzzle piece for many of us. Happy Selling