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Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the original format and so much more with descriptive text. With the new Sitelinks format for Google AdWords rolling out now, you can now have as many as 8 Sitelinks in your ads.
A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight.
The updated help documentation use to say that on mobile devices it would “show up to 4 links” and now it reads “it can show up to 8 links” on mobile devices.
Sitelink extensions are a must in any search engine marketing campaign and when used right can provide a searcher multiple links to content all relevant to their search intent.
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