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Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly 2.5% of total advertising revenues on Google!). For their report, they used metrics from accounts that were evaluated between July 1, 2012 and October 30, 2012.

 Here are a few suggested metrics for every dealer to consider:


* Cost per Vehicle Details Page (VDP)
* Cost per Store Contact or Weighted Cost per Store Contact (not all contacts have equal value)
* Cost per Sale
* Cost per Day in Inventory
* Cost to Market
* Price to Market
* Market Days Supply

The last three are from the late, great Dale Pollak. 

What are your PPC metrics?  

Views: 40

Tags: Google, adwords, automotive, conversion, rates, weselldigitally.com, wordstream

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