Automotive Marketing Professional Community for Car Dealers and their Managers
Search CR – - – Display Network CR
4.29% - – - 6.15%
Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly 2.5% of total advertising revenues on Google!). For their report, they used metrics from accounts that were evaluated between July 1, 2012 and October 30, 2012.
Here are a few suggested metrics for every dealer to consider:
* Cost per Vehicle Details Page (VDP)
* Cost per Store Contact or Weighted Cost per Store Contact (not all contacts have equal value)
* Cost per Sale
* Cost per Day in Inventory
* Cost to Market
* Price to Market
* Market Days Supply
The last three are from the late, great Dale Pollak.
What are your PPC metrics?