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by: Sarah Kessler
Google+ may be less than a year old, but New York Timesbestselling author Chris Brogan is ready to crown it a game changer. His latest book, which will publish next week, is called Google+ for Business: How Google's Social Network Changes Everything.
“Everything?,” we asked Brogan. He assured us, rather indignantly, that he hasn’t made a mistake with his book’s title.
Google+ has an obvious advantage in search results, presents unique opportunities for brands and is backed by deep pockets, he argues. And all of these factors make it a social media platform that will stick around in a big way.
Mashable asked Brogan about what makes Google+ a different kind of social network, what has worked best for brands on the platform so far, and for his advice on developing a Google+ presence.
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