Automotive Marketing Professional Community for Car Dealers and their Managers
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around or taken other dealerships to unprecedented heights previously in my Career.
Imagine my frustration now after 2 weeks in my new position and the results aren’t changing quickly enough to suit my instant-gratification O.C.D. personality. I find myself much like a carpenter who is used to using his nail gun to frame multiple houses a day being forced to go back to shaping my own pegs and working with a rock to pound them. I, in my infinite self-grandeur, have believed that I had previously done it mostly alone; and it’s true to the extent I can control such as training and hard work.
However, what I never realized is how symbiotic the relationships are between a productive dealership and the tools (read vendors) it employs!
I have been blessed to have the friendship and backing of many people in this industry: Joe Webb, Raph Paglia, Jeff Kershner, Tim Jennings, Brian Pasch, Phil Zellinger, Doug Blankenship, Frank Davis and many more whether I was a client or not. In turn I have also freely given my time, limited expertise, and opinions when asked and value such relationships.
I’ve never truly appreciated that my vendors were so uniquely tied to the success I’ve enjoyed. From posting-sites such as Autotrader and Cars.com, direct e-mail marketing with David Javor at citytwist.com, SEO advice from Pasch Consulting Group and Tulsa Website and SEO services, or just batting ideas around and reading reviews and blogs on sites such as dealerknows.com, drivingsales.com, DealerRefresh.com and automotivedigitalmarketing.com, all have had a role in my personal development and professional success. Foremost among these is the responsive, caring and helpful attitude I‘ve enjoyed from VinSolutions. As a premiere vendor of CRM/ILM and inventory solutions, they have still never been too busy or my requests and rants to trivial to receive personal care and resolution.
Now as I adapt to using Dealer Socket I realize how spoiled I was and what a different, holistic, 360 degree approach Vinsolutions actually employs. I have literally wasted hours on the phone contacting multiple vendors to try and get done what one phone call previously completed.
More frustrating is the attitude that I’m in a contract so no attention need be given me or my requests. I now know how a customer who comes back in on Monday after buying days, weeks, or months before can hammer you on C.S.I. because they were “blown off” by their salesperson. The “I’ve got your money so now I’m on to the next conquest” attitude is, unfortunately, on both sides of the Automotive industry.
Hats off and thank you to the many people who give of their time and themselves realizing whether I’m currently a customer of theirs or I just might be someday, it’s worth the effort for us to band together.
Success breeds success.
Take a look and thank those vendors that tie their ship to yours and are rarely shown the appreciation they deserve.Oh, and if anyone’s seen my nail gun, could you return it?