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Its 9 pm and I get this tweet from Matt Watson of VIN Solutions.


“Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?src=mv


When I clicked the link and started reading the article, I found myself saying “WHAT!” There are no words to describe the level of ridiculous here. GM doesn’t have a brand recognition problem. GM has a business focus and a customer understanding problem. I can’t believe that someone spent money at GM for some Einstein to come up with this ridiculous plan to stop using the term “Chevy”.


GM focus on building on good products, focus on connecting with customers and with your dealer body quit all this non-sense that your brand is broken, it’s NOT!


What is broken at GM is it’s trust with the dealer body. Their lack of new and quality product and their complete disconnect from the consumer. Fix those things GM and leave Chevy the hell alone.

That’s my opinion what say you?

Views: 14

Tags: Chevy, GM, branding

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Comment by Larry Bruce on June 11, 2010 at 9:35am
Yes Keith I am afraid you may be right. GM really needs to focus on its business and leave the dealer body to do what it does best...sell and service vehicles!
Comment by Keith Shetterly on June 11, 2010 at 8:08am
Sounds like the ridiculous GM SFE guys have moved to the marketing dept....
Comment by Larry Bruce on June 11, 2010 at 7:59am
The marketing people at GM are without a strategy and now they are just throwing things against the wall.

The best know brands in the world have some sort of nick name, this notion of brand consistency is a crock.

Thanks for the comment Phil
Comment by Phillip Cannon on June 11, 2010 at 7:02am
My favorite part of that was the reference to Coke rather than Coca Cola. You would think for their example of why not go by nicknames that they would've at least chosen a company that didn't abbreviate it's name. Instead they referenced one of the most popular nicknames in the country besides Chevy.
Comment by Larry Bruce on June 11, 2010 at 6:13am
GM has already retracted the statement http://www.nytimes.com/2010/06/11/automobiles/11CHEVY.html?src=me , calling it a "JOKE!".

The only Joke here is GM sheer lack of understanding how fix their business.
Comment by Larry Bruce on June 11, 2010 at 6:11am
I'll split it with you Ralph, I'm in.
Comment by Ralph Paglia on June 10, 2010 at 11:44pm
If GM wants to get rid of Chevy... I'll take it! Gomme www.Chevy.com and I want all those shirts, mugs, watches, jackets and NASCAR race cars woth Chevy all over them... I'll take 'em all!
Comment by Ralph Paglia on June 10, 2010 at 11:42pm
Here's The article Reposted to ADM:
Saving Chevrolet Means Sending ‘Chevy’ to Dump (RE: Larry Bruce and Matt Watson)

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