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GM and Ford go to Ethnic/Hispanic Marketing

I posted a blog earlier today about Hispanic/Non-English dominant digital marketing needs, right after I posted that thought I saw an article come through Automotive News talking about the change in Strategies for marketing to Ethnic and Hispanic consumers. Check out the link, very interesting how they are going to attempt to make this a viral campaign via videos for Ford. General Motors has not announced how they attempt to go after Hispanic consumers but the Agency of record has worked on Hispaic Initiatives for Hyundai in the past. Interesting article, Chevrolet is switching Hispanic Agency's check out this link. Ford is going Ethnic http://www.autonews.com/article/20100810/VIDEO/308109933/1219

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Tags: Ethnic, Ford, GM, General, Hispanic, Motors

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Comment by George Magda on August 10, 2010 at 7:00pm
Wow, that is great news! I need to hear more about what you are doing. The Hispanic Vertical is definitely a growing segment and that you are generating leads shows that there is a need for Spanish language sites...
Comment by Brian Pasch on August 10, 2010 at 6:03pm
I have been working on hispanic sites for the last two years..we have spanish microsites optimized for used cars in Spanish for major brands...it attracts alot of interesting leads.

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