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Giving the customer what they want a very simple concept

As many of you know by now I sell cars. I have been selling for six years. I worked the internet for a small dealer as well as a large one. The internet customer is a fascinating study for sure. The internet customer is like any other some research for a Month. Some read all of the third party research. Others just want confirmation that a car is available. In the end all customers have one thing in common. They want a price.
The internet aspect of car sales is still its infancy. There are many out there trying to figure it out. Just when you think you have it mastered new trends come along and change the playing field. The one constant is the customer wants a price. I think the best way to make a customer happy is to give them what they want.
The Red Numbat is a great product. I met with Joe Antley recently and came away impressed and excited about his product. It is a no brainer to me. The customer finds a specific car on a dealer website or and in minutes they have a price on the car. The nice thing about this is it is a price on a car that is on the lot and available. When the customer wants a price on a specific car they get it.Many Sales Managers are worried about giving out price. I would be worried about how many people are on my site and not engaged with me. From my experience many customers come in and leave with a different vehicle. There is plenty of room for the skill of the desk and sales person to take over. I see a day when all of the stores have the Red Numbat. Imagine if you are buying a car and you get a price in minutes from one dealer and five others send you emails saying they will get to you during working hours? The internet is open 24 hours a day so it makes sense to be there for them. Your website visitors are buying cars so why shouldn't you be the one to sell it to them? I am looking forward to see what you think. Please leave a comment. What do you think of the Red Numbat?

Views: 80

Tags: customer, fast, friendly, price, quick


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Comment by Theresa Orlando on September 12, 2009 at 4:42pm
I am a fan of the direct pricing online idea, I am not so sure the rednumbat is the best approach. Trying to sell GM's and dealer owners on this idea is a hard sell, but I am happy to see you share the same thoughts as I on this issue.

Comment by Skip Turner on May 24, 2009 at 8:03pm
Same with motorcycles, products change, incentives change, but the shopper just wants a price first, before they'll really talk to you. My former sales manager said if a customer asks a question and you avoid answering, it's the only thing they'll think about til you do! Good post

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