Automotive Digital Marketing

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Give Your Service & Parts Customers Quality Video in 2013

What's on every website visitor's mind in 2013?

According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos.  Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they use search engines.

It used to that by not including video as part of your online marketing plan, you were missing out on a new opportunity and fresh idea.  Now, if you don't do online video, you may be losing out on a significant number of potential parts and service customers.  How significant?  Did you know that 80% of all Internet users watch web video?  That's a lot of opportunities!

How can you get started with video on your website?

Start with an introductory video on your main Service Department & Parts Department webpages.  Integrating video into your entire website can be very overwhelming.  It is okay to start small.  If you've never done video before, start with a single shoot for your Service Department page that will introduce your Service Director or department in general.  Let site visitors know about your dealership and what you offer.  We're betting that once you see the final product and the results that come with it, you'll feel more confident about adding more clips to the rest of your site.


Set up a YouTube channel.  Lots of automotive dealerships have added video to their website, but they aren't taking full advantage of them by  sharing the videos on other places on the web.  Organize your videos on a YouTube channel, where millions of people go to view clips and leave comments each day.


Share your videos on social networking websites.  How do videos get seen?  In many cases, it's when you are linked on websites like Facebook, Twitter, Google+ and LinkedIn.  Think of the social media as the Internet's biggest ongoing conversation: get your voice heard by posting your videos and asking your followers to watch. (TIP: Pay attention to your thumbnails.  You want to make sure they look professional!)

We understand that entering the the world of video can be intimidating - or that it can seem like one more thing on your already full online marketing plate.  For Dallas-Fort Worth area dealers we have a simple system for producing high-quality videos that takes out all of the guesswork.  For dealers outside of the area we would  be glad to give you a free consultation and help you brainstorm your 2013 Digital Fixed Ops marketing strategy.

Views: 261

Tags: automotive, digital, fixed, marketing, ops, seo, video, web


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Comment by michael goldstein on February 1, 2013 at 6:49am

You would think this is standard considering how much parts and service brings in revenue wise. They still get no love in the maketing side in many cases. Hopefully as marketing companies / exec's get smarter and dealerships get smarter with marketing, we will see alot more service marketing dollars. It is a very nice ROI.

Comment by Roosevelt Gist on January 30, 2013 at 2:30pm

Combine videos with coupons for customer pay services and use your free wifi to distribute for even more service and parts sales. Let me show you how. Call 571-235-6538.

Comment by Alexander Lau on January 30, 2013 at 6:39am

I'm referring to a Service and Parts page that resembles something along these lines: See the various options, calls-to-action, scheduler, etc. This page acts as a sub / quasi home page dedicated to Service.

Comment by Alexander Lau on January 30, 2013 at 6:24am

Thanks Tom! Absolutely, I worked at a dealership for 5 years and they made more money from Service and Parts than they did from Sales. That being said, I see loads of dealership websites that could leverage those areas much more efficiently. I think that's what I was going for there and missed it on the first shot.

Comment by Big Tom LaPointe on January 29, 2013 at 9:18pm

I love the idea of informational videos, rather than just product spots. I agree with alexander lau that fixed ops pages should be as informational as sales pages - after all, many stores generate more profit there.

Comment by Roosevelt Gist on January 29, 2013 at 4:27pm

How to videos are the most popular.

Comment by Peter Duffy on January 29, 2013 at 9:45am

They definitely help - and if you're using people at the dealership, from the usual cast of charactors, it really makes a nice video. This is a certified we did professionally for DCH Toyota of Oxnard, Oxnard, CA. They were quite happy with the results. :)

Comment by Alexander Lau on January 29, 2013 at 7:46am

If you were to ask me, I would say most dealerships should improve their Service & Parts pages. It should be emphasized just as much as their home page. I look at most automotive retail websites and it just looks like another inner page, with very little focus on user-centered design. Good article BTW.

Comment by Caz Bielen on January 29, 2013 at 7:42am

Great Advice, Go with a Video in 2013. Need FREE ADVICE or help call me 908 256 0213. We have done thousands of video and know how to do them quick, efficient and at the right price.

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