Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
What's on every website visitor's mind in 2013?
According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos. Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they use search engines.
It used to that by not including video as part of your online marketing plan, you were missing out on a new opportunity and fresh idea. Now, if you don't do online video, you may be losing out on a significant number of potential parts and service customers. How significant? Did you know that 80% of all Internet users watch web video? That's a lot of opportunities!
How can you get started with video on your website?
Start with an introductory video on your main Service Department & Parts Department webpages. Integrating video into your entire website can be very overwhelming. It is okay to start small. If you've never done video before, start with a single shoot for your Service Department page that will introduce your Service Director or department in general. Let site visitors know about your dealership and what you offer. We're betting that once you see the final product and the results that come with it, you'll feel more confident about adding more clips to the rest of your site.
Set up a YouTube channel. Lots of automotive dealerships have added video to their website, but they aren't taking full advantage of them by sharing the videos on other places on the web. Organize your videos on a YouTube channel, where millions of people go to view clips and leave comments each day.
Share your videos on social networking websites. How do videos get seen? In many cases, it's when you are linked on websites like Facebook, Twitter, Google+ and LinkedIn. Think of the social media as the Internet's biggest ongoing conversation: get your voice heard by posting your videos and asking your followers to watch. (TIP: Pay attention to your thumbnails. You want to make sure they look professional!)
We understand that entering the the world of video can be intimidating - or that it can seem like one more thing on your already full online marketing plate. For Dallas-Fort Worth area dealers we have a simple system for producing high-quality videos that takes out all of the guesswork. For dealers outside of the area we would be glad to give you a free consultation and help you brainstorm your 2013 Digital Fixed Ops marketing strategy.