Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014 Kia Long Beach".

When you click on the video, it takes the consumer to YouTube which plays the video message. The landing page on YouTube is displayed below:

youtube-landing

As you can see, there are other videos on the right side of the page, which is not an ideal situation. This makes me believe that this is an organic SERP format, and not an Adwords product. Otherwise, the landing page would have taken the click action to the dealer's YouTube channel.

I don't have all the information today but the sheer size of the video gets me very excited.You can't miss this video in the SERP format! I never saw it before so I decided to share it on ADM because of the many applications this strategy can have for dealers.

I have a call into Google on this topic so stay tuned but once again, Google keeps marketing professionals on their toes. This is a reminder that video marketing, both SEO and SEM, is a very effective way to connect with consumers.  Video is also very "consumable" on mobile devices.

If you didn't notice, there was also a YouTube video in the "normal" organic area of Google Page One search results. If you don't have a strong video SEO strategy in place, this is another wakeup call. The Google SERP results that show video thumbnails stand out from the generic "text" search results.

I'm sure my friend Manny Luna will be loving this new marketing opportunity!

P.S. I called A.J. Le Blanc from CAR-Merical and he thinks this is an SEO placement and not an Adwords ad format. If that is the case, that is a big boost for Video SEO strategy

   brianpaschnewheadshot

Brian

Brian Pasch, CEO

PCG Consulting

732.672.2356

Google

Views: 184

Tags: adwords, marketing, video, youtube

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Alexander Lau on July 11, 2014 at 9:07am

There you go Manny: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&...

Don't care how I do it, ahead of True Car and AutoTrader.

Comment by Alexander Lau on June 12, 2014 at 6:46am

@Manny, I disagree. I'm not talking about putting this in the limelight. Create a separate user account, other than theirs alone.

Push from WordPress blog to the following in one click of a mouse:

Frankly, robots don't care. It's all about the title, description, tags and backlink in this instance dude.

Comment by Manny Luna on June 11, 2014 at 5:52pm

Alex, the software tool to turn content into videos to way to lame for me or any our clients.

We would recommend using real humans in the dealerships doing this.

https://www.youtube.com/watch?v=uNVWiE-JN7E

 

Comment by Alexander Lau on June 11, 2014 at 6:31am

Brian, excellent article and news. In the back of my head, I've always held the opinion that Google would do something different with Video, allowing more rooms for it. Reminds me of the Google+ promoted post option as well. I've been looking into taking the 3,000 or so articles I've developed for clients and turning them into video with the help of http://new.articlevideorobot.com. It couldn't be simpler, actually and affordable. If anyone's interested, I have a 50% off coupon code, as well.

Comment by Manny Luna on June 6, 2014 at 8:54pm

Thanks for the heads up again Brian!

I read about this a while back and now it pops up again!

If this sticks, this will be a great for video marketers and dealers that have a video strategy in place.

Here is the link : Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service