Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to make a good review.
This week on Think Tank Tuesday, I’m going to explain exactly how to tap into the psychology of a shopper with your customer reviews. It’s a lesson you don’t want to miss.
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Posted by Mike Elliott on January 31, 2015
Posted by J.D. Rucker on February 10, 2015