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I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.
In reality, spelling errors may cast a negative impression of your dealership to online readers.
Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see in this paid advertisement, there is a new OEM is town: BWM.
Now this new "OEM" may get into some trouble with BMW since it is a close resemblance but sure enough, there is a "BWM dealership" in Bayside New York.
Has anyone driven a BWM car?
Please tell me how those cars handle and how much do they cost!
Digital Content Creation Needs An Editorial Process
The point of this article is that as FAST as digital marketing content development is required, as well as paid advertising copy, there has to be a process to check the copy and links before you publish new content live.
PCG has been working through these growing pains so we are not guiltless but we are setting processes in place to create accurate digital content.
My point is sharing my amusement with the paid Facebook advertisement is that we all need to take a deep breath and make sure that we implement procedures to check the ad copy and blog content before it is published.
To help this dealership that had a spelling error, if you want to service a BMW in Great Neck can visit: http://www.bmwbayside.com/service.cfm
Brian Pasch, CEO
PCG Digital Marketing
P.S. Have you registered your digital marketing team for the 9th Digital Dealer Conference? Visit http://www.digitaldealerconference.com and get that done this week.