Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Full Size Cars And Sporty Cars Show Different Retention Trends

Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received from people who regularly watch this video was overwhelming. We’ll continue to attempt to provide you with our insight, all in hopes of supporting your businesses.

As the editors and Black Book survey personnel attended the auctions across the country last week the comments regarding no sales and slightly softer values stood out. But the one comment I thought was a more interesting description of the market was “there was little excitement”. This is probably not indicative of the whole market, but is something we likely would only see during this time of the year as we head into the final two months of the year.

As we looked over the numbers from the past week the change within the car segments finished with the same average segment change as the prior week at -$69 and -.44%. Four of the car segments had greater declining amounts week over week led by the Full-size Cars at -$64 as compared to -$17 the prior week. On the improving side the Premium Sporty Cars at -$88 this past week was better than the prior week at -$131. Even with gas prices continuing to fall, the two segments with the smallest declines are from more fuel efficient models and segments, the Entry Mid-size Cars at -$18 and the Compact Cars at -$21.

As we turned our attention to the truck segments the overall change of -$59 was a slight increase in the level of decline from the -$50 from the prior week, but both of the previous two weeks are still less than the year ago level of -$70. All three pickup truck segments had the lowest overall change during this past week at -$21, -$16 and -$28 for the Full-size, Mid-size and Compact Pickups respectively. The most consistent changing truck segment over the past two weeks during November was the Compact Crossovers at -$57 and -$54 respectively.

An interesting comparison is to look at the average car and truck segment overall two week total percentage change. The two week car change of -.88% total is a very reasonable change level for this time of the year. The Entry Level Cars at a two week total of -1.73% is a total change of -$119, while the Prestige Luxury Cars to the other extreme of value was a slightly lower -1.50%, but a larger -$414 two week decline.

The two week pattern for the trucks has the Full-size Passenger Vans at -1.27%, followed by the Mid-size SUVs at -1.06% with the larger dollar change at -$199 for the Full-size Crossovers.

So what do these numbers tell us? The market is moving but not at surprisingly strong levels for the time of the year. The necessary adjustments are a reflection of supply and demand and the lower level of interest to fill the empty holes in inventory from the tens of thousands of used car operations across the country.

Views: 39

Tags: automotive, black, book, cars, new, used, values, vehicle


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service