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Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
Are we just now getting around to how to market over mobile? Maybe... But then again we're still trying to get a handle on Social Media, aren't we? And Reputation Management is all the rage!
There is nothing new about being social and reputation management has been around for thousands of years.
Revolutions aren't gadgets. Gadgets enable social and economic revolutions. We have been going through a continuous revolution since Microsoft introduced Windows 95 and made PCs and the Internet palatable and accessible to the masses. Apple took that accessibility to mobile smart phones. (How long ago?) And so we have PCs, Laptops, Tablets, and Smart Phones. Are they the revolution? Are they the next big thing? I say smart phones will soon be a pain to carry around.
No, PCs and mobile are old hat in the fast moving world we live in. BUT they are enabling the next big thing!
The next big thing is being permanently connected no matter where you are or what device you're using. All of your files, favorites, likes and dislikes are data and your environment is being molded as we speak. Every business is in Yelp or Google or Amazon or elsewhere that will guide you to your favorite spot that you didn't know existed.
Augmented Reality will allow constant input throughout one's day. Think Siri is revolutionary? Combine her with Google Glasses, face recognition, business reviews, Google Maps, Social Media, FourSquare, Wikipedia, and on and on.
Commercials, Pre-Roll, Banner Advertising will be unacceptable interruptions to the flow of information. Push advertising will die and be replaced by, "Would you like to see a company promotion about this product?"
Businesses will thrive or die on consumer reviews (guides) and rise on Social Media recognition. Word-of-mouth marketing has made a stunning revival. Mass-marketing is nothing more than branding.
Local is conversion. Be there or beware!
Visit with me at AutoCon2012 in September!
Written by Tom Gorham
Editor, From The Trenches