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We approach Digital Marketing with all seriousness. After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?
Let's do this... approach this so serious subject with the attitude of having fun.
Ouch! Can busines be fun? OMG!
Today's customer wants to meet real people. They don't want to meet a company. They want to meet people.
I say, when you create a smile, you create a customer.
No-one pays attention to self-aggrandizing commercials. Go after your customers as if they are your friends. Because... (do you get it?) they are.
Marketing is and isn't a science. It is based on emotions. And we can measure averages. But the truth is, we have to appeal to human emotions.
Stop being a measuring machine and a marketing machine and start to think about how your customer feels. It's elementary, my dear Watson.
Written by Tom Gorham
Editor, From The Trenches