Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to them!
But this message is not to them. It is to others like me who contemplate hiring the vendors.
There is no silver bullet. Stop looking for it! Most of the companies I've hired over the years have the distinction that I came to them rather than that they came to me.
I've always told my dealer that the web is called a "WEB" because it is. Everything is interconnected and everything is incremental to your success. There is no single be-all!
In honor of that philosophy, I composed a song and asked Robert Palmer to sing it for me. I offer it to you, that you may enjoy and allow it to be a reminder that it's all the little things you do that truly make a difference! Enjoy!
Be there and be square!
Written by Tom Gorham
Editor, From The Trenches