Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of ROI.
Well, get used to it. You’re never going to be an expert at any Social Media platform, because the minute you think you know it all, they make massive changes and you have to relearn and adapt.
But think about it; change and challenge is what makes digital marketing fun and interesting… or is that P-interesting? Besides, as Walt Whitman wrote, "there will never be any more perfection than there is now."
I’ve been diving into Pinterest, and have come away with some very positive first impressions I would like to share with you. But first let’s look at who or what Pinterest is and what it can do for car dealerships.
Pinterest is now the fastest growing Social Media site. It is actually tied with Twitter now as a referral site. In their own words, Pinterest is a “Virtual Pinboard” that lets you organize and share all the beautiful things you find on the web… meaning photos and videos. Users can browse other pinboards, 're-pin' images to their own collections and/or 'like' photos. The interface is clean and easy to use.
At this time, the average Pinterest users are female between the ages of 18 and 55 with average income between $25,000 - $75,000. They are the first adaptors but the percentage of males is growing rapidly.
This is not a how-to article but I will say this, you can add photos and videos by “pinning” photos you find on the web or you can upload photos. When you add a description, you can include a link to a webpage. This is important.
WHY IS THIS IMPORTANT TO CAR DEALERS?
Have you ever regretted that posting your inventory on Facebook and Twitter is such a no-no? You’re supposed to socialize, not blatantly sell. Well…
Yes, you can drive traffic anywhere you want from a great photo or video! All in one, you are branding, referring, and converting with visual elements that have impact!
When you set up your account, I suggest from my first impressions that you request notification by email of all “Re-pins”, “Follows”, and “Likes” so you can see the immediate impact your photos have. You will love it when someone re-pins a used car photo on their own board, saying in the comments, “This is my next car!”
I also suggest, after finding out the hard way, that you do not connect your Pinterest pins to automatically post on your Facebook account. It overwhelms your Facebook Wall.
Wanna be ahead of the curve? Start Pinteresting!
Written by Tom Gorham
Editor, From The Trenches