Automotive Digital Marketing

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From the Trenches - Are you P-Interesting?

Well, here we go again.  Another up-start in Social Media to demand your time with no guarantee of ROI.


You say you’re just getting a handle on Facebook and Twitter and now everyone’s talking about a new platform called Pinterest with the dubious time-wasting idea of picture-posting. 


Well, get used to it.  You’re never going to be an expert at any Social Media platform, because the minute you think you know it all, they make massive changes and you have to relearn and adapt. 


But think about it; change and challenge is what makes digital marketing fun and interesting… or is that P-interesting?  Besides, as Walt Whitman wrote, "there will never be any more perfection than there is now."


I’ve been diving into Pinterest, and have come away with some very positive first impressions I would like to share with you.  But first let’s look at who or what Pinterest is and what it can do for car dealerships.


Pinterest is now the fastest growing Social Media site. It is actually tied with Twitter now as a referral site.  In their own words, Pinterest is a “Virtual Pinboard” that lets you organize and share all the beautiful things you find on the web… meaning photos and videos.  Users can browse other pinboards, 're-pin' images to their own collections and/or 'like' photos. The interface is clean and easy to use.


At this time, the average Pinterest users are female between the ages of 18 and 55 with average income between $25,000 - $75,000.  They are the first adaptors but the percentage of males is growing rapidly. 


This is not a how-to article but I will say this, you can add photos and videos by “pinning” photos you find on the web or you can upload photos.  When you add a description, you can include a link to a webpage.  This is important.




Have you ever regretted that posting your inventory on Facebook and Twitter is such a no-no?  You’re supposed to socialize, not blatantly sell.  Well…


  • Feel free to put your Used Car Inventory photos on Pinterest with links to the vehicle detail page on your website.
  • Feel free to put WalkAround videos on Pinterest.
  • Feel free to put photos of happy customers on Pinterest.
  • Feel free to put photos of Facebook fans who have won prizes on Pinterest with links to your Facebook Page.


Yes, you can drive traffic anywhere you want from a great photo or video! All in one, you are branding, referring, and converting with visual elements that have impact!


When you set up your account, I suggest from my first impressions that you request notification by email of all “Re-pins”, “Follows”, and “Likes” so you can see the immediate impact your photos have.  You will love it when someone re-pins a used car photo on their own board, saying in the comments, “This is my next car!”


I also suggest, after finding out the hard way, that you do not connect your Pinterest pins to automatically post on your Facebook account.  It overwhelms your Facebook Wall.

Wanna be ahead of the curve?  Start Pinteresting!

Written by Tom Gorham

Editor, From The Trenches

Automotive Digital Marketing

Professional Community

Views: 212

Tags: Digital, Facebook, Marketing, Media, Pinterest, Social, Twitter, referrals, word-of-mouth


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Comment by Tom Gorham on May 1, 2012 at 5:07am

Cody, that's great.  That makes you a first adaptor and ahead of the curve.  Just make sure that the photos you pin are not copyright protected.  Almost anything you take from Facebook or YouTube is already in the public domain.  I believe you are only limited by your imagination.  If you need assistance or wish to collaborate, let me know.  We can share what works and what doesn't.

Comment by Cody Flynn on April 30, 2012 at 4:02pm

Thanks for this Tom--setting up a Pinterest for my dealership right now!

Comment by Tom Gorham on April 28, 2012 at 12:48pm

Just want to show a chart I just received that shows all-important referral traffic comparisons for Pinterest vs Facebook and Twitter.  Despite the fact that they are still small in numbers of users (approx 10 million) they refer more traffic per user than the other two sites.  This bodes well for e-commerce sites.

Comment by Tom Gorham on April 28, 2012 at 12:29am

@Ken Beam I saw a couple of your videos on there.  Pat's right and the boards will help organize them and make them stand out for your fans.  I'm really not an expert.  I doubt if anyone is yet, but it looks promising.  Let's see how it goes. 

Comment by Ken Beam on April 27, 2012 at 5:06pm
@Tom- my colleague Pat Nash just told me yesterday that we need to create individual boards as you suggested. Now as for the videos, there are several on there already Tom! Lol! Actually 7 or 8 if I remember correctly. The thing that we have been seeing right off the bat with this newer form of Social Media is the fact that we already have several "Bots" following us!!!! Lol!!! Sooooooo as I said, it certainly doesn't hurt to try!
Comment by Tom Gorham on April 27, 2012 at 4:50pm

@ Ken Beam - Thank you.  I like your account and am now a follower.  The only thing I would suggest is that you create individual boards for different types of content to attract different interests.  Also put up some of your wonderful videos.  I admire your work.  This is a great way to showcase it.



Comment by Ken Beam on April 27, 2012 at 4:41pm

@ Tom - Very nice thread here Tom......... I set up our Pinterest about two weeks ago;

Not really sure what kind of attraction this will get....... but I guess we`ll see right?? Certainly can`t hurt trying.

Anyway thanks again for starting this thread Tom.


Comment by Tom Gorham on April 27, 2012 at 4:16pm

@Tony Thanks.  It doesn't surprise me that your wife introduced you to the site.  Women have been the big drivers of Pinterest.  But it's catching on with men.  It also has an automotive section.  I put up our pre-owned vehicles with some trepidation but immediate was relieved to see people re-pinning our cars.  There's always shocks and surprises but I've done my research as to copyright difficulties and I'm convinced it can be a real marketing tool.  Thanks for commenting!

Comment by Tony Abbott on April 27, 2012 at 3:10pm

Love this site Tom. Wish I had the time to dive in deeper. Funny, my wife introduced it to me months before the big bang of the site. Thought it was a cool idea then. Just got to be careful with who you share boards with. I have seen some shocking things already.

Take care,


P.S. Get back on with us! LOL

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