Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Bad Reputation = Lost Sales
Don't Let This Be Your Dealership
Online Reputation Matters: Did you know that over 70% of auto-shoppers are researching online reviews before deciding which dealership to visit? If your dealership has a bad reputation, meaning it has a low score on Google+ Local, Yelp, Yahoo!, etc, you could be driving prospective customers to your competition. In some cases 20% or more of your monthly business is lost due to bad reputation!
Managing Online Reputation Can Be Challenging: There are many different sites, with many different rules. Understanding how your dealership is doing across each of those sites, in context with your competition, as well as keeping up with the rules for each site is time-consuming. Combine that with encouraging customers to write reviews for your dealership and responding to customer reviews, and no wonder many dealers are confused with where to start.
Step-by-Step Guide To Managing Online Reputation: While managing online reputation is challenging, it is not impossible. I have put together a step-by-step guide that breaks down the most important elements for managing online reviews, as well as tips and tactics for how best to accomplish this without spending all day doing so. In addition, the eBook contains data behind why online reputation/ reviews are important and how they are impacting customer behavior.
If you understand the importance of Online Reviews but are not sure where to start or how to get customers to write reviews, this eBook is exactly what you need.