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Forrester's six steps to achieving "social maturity"

Forrester's six steps to achieving "social maturity"

Forrester Research: What is your social media strategy?

Many marketers are posting to Facebook and Twitter regularly, but most are still in the beginning stages of the social maturity curve, lacking a strategy and adequate measurement.

Facebook “likes” aren’t a key metric

Organizations must prepare for new methods to engage individuals who spend so much of their time online. In this independent report, Forrester Research introduces a social maturity model to help illustrate the common stages of change that occur as marketers optimize their social activities.

This independent report includes:

  • The introduction of Forrester's five-stage social maturity model
  • Six criteria for you to address on the path to maturity
  • How to overcome common social media roadblocks

Download this Forrester Research report today to ensure you are on the right path to becoming a socially mature marketer.

Download now > Forrester_accelerating_social_maturity.pdf


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Tags: Forrester, Research, achieving, six, social maturity, steps, to


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Comment by Tom Gorham on March 28, 2012 at 8:50pm

Thanks Ralph, I downloaded this and read it rather quickly but enjoyed it very much in trying to determine where my company stands.  I plan to read it again. Some good analysis and advice.

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