Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Forrester's six steps to achieving "social maturity"

Forrester's six steps to achieving "social maturity"

Forrester Research: What is your social media strategy?

Many marketers are posting to Facebook and Twitter regularly, but most are still in the beginning stages of the social maturity curve, lacking a strategy and adequate measurement.

Facebook “likes” aren’t a key metric

Organizations must prepare for new methods to engage individuals who spend so much of their time online. In this independent report, Forrester Research introduces a social maturity model to help illustrate the common stages of change that occur as marketers optimize their social activities.

This independent report includes:

  • The introduction of Forrester's five-stage social maturity model
  • Six criteria for you to address on the path to maturity
  • How to overcome common social media roadblocks

Download this Forrester Research report today to ensure you are on the right path to becoming a socially mature marketer.

Download now > Forrester_accelerating_social_maturity.pdf


Views: 660

Tags: Forrester, Research, achieving, six, social maturity, steps, to


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Tom Gorham on March 28, 2012 at 8:50pm

Thanks Ralph, I downloaded this and read it rather quickly but enjoyed it very much in trying to determine where my company stands.  I plan to read it again. Some good analysis and advice.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

October 2019

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service