Forrester Research: What is your social media strategy?
Many marketers are posting to Facebook and Twitter regularly, but most are still in the beginning stages of the social maturity curve, lacking a strategy and adequate measurement.
Facebook “likes” aren’t a key metric
Organizations must prepare for new methods to engage individuals who spend so much of their time online. In this independent report, Forrester Research introduces a social maturity model to help illustrate the common stages of change that occur as marketers optimize their social activities.
This independent report includes:
- The introduction of Forrester's five-stage social maturity model
- Six criteria for you to address on the path to maturity
- How to overcome common social media roadblocks
Download this Forrester Research report today to ensure you are on the right path to becoming a socially mature marketer.
Download now > Forrester_accelerating_social_maturity.pdf