Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a website called "The Ford Story". This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.
Several other examples of successful Social Media Marketing initiatives by Ford include:
To learn more about Ford’s Social Media success, watch this interview by Lee Odden with Scott Monty, Head of Social Media at Ford.
According to Scott, even the CEO of Ford understands how important Social Media is to the success of the company! Scott also emphasized the importance of having a good product, listening to customers and providing them with necessary tools for engagement.
Great advice in my opinion and a success story that other brands should try to emulate.
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