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New Ford Focus to star in real-time road rally
Imagine The Amazing Race, but with a Ford twist. Ford is teaming up with the co-creators of the popular reality show to create FocusRally: America, the first interactive real-time road rally featuring the all-new 2012 Ford Focus. The five-week digital reality show begins taping in February and will be streamed on Hulu. Six teams of two people will drive the new Focus, competing against one another to complete tasks in a cross-country road rally adventure. Consumers will be able to engage with Focus Rally: America in three ways: watching the show on Hulu, becoming fans and followers of the rally teams on Facebook, and actively playing along in challenges to support their favorite team.
Angie Kozleski | firstname.lastname@example.org | 313.323.1984
Social media influencers to get shot at ultimate test drive of new FordFocus
Ford has created a test drive like no other to kick-start the launch of the new Ford Focus – the flagship in a new generation of global products from Ford. The "Focus Global Test Drive – Start More Than a Car" program invites bloggers, social media mavens and Facebook friends to the first global consumer test drives of the Focus to share their experiences with friends and followers. Fifty winners from around the world will travel to Europe with a guest in early 2011 to spend two days discovering the new Focus and sharing their experiences.
Mark Schirmer | email@example.com | 313.390.8647
AutoWeek Magazine: Focus ST puts the fun in Paris Motor Show
AutoWeek named the Ford Focus ST the "Most Fun" vehicle of the 2010 Paris Motor Show. High praise indeed, considering the FocusST beat out the Porsche 911 Speedster, Ferrari SA Aperta, Audi E-tron Spyder and Audi quattro concept at the biennial gathering in Paris. Boasting exhilarating performance and an addictive sound, the muscular ST, along with the sporty five-door hatch, sleek four-door sedan and stylish wagon were revealed in full detail at the Paris show ahead of the car's production start in Europe and North America in late 2010.
Ford will launch a reality show on Hulu to promote its critical 2012 Ford Focus compact car.
The show, Focus: Rally America, will have six teams of two competing against each other for the chance to win $100,000; the show is being produced by the same group that produces CBS’s The Amazing Race,... Read More
Ford Motor Company announced at the Paris Auto Show that the company is launching an initiative for the roll out of its next-generation 2011 Focus. The initiative targets digital influencers and the use of Facebook to launch the new Focus by creating a contest that ultimately puts up to $500,000 into various charities of its customers’ choice. Winners will be among the first in the world to drive the all-new Focus ahead of its arrival in European and North American dealerships in early 2011 – and raise money for their favorite charities in the process.
Basically, about 100 participants will be invited to travel to Europe to spend two days with the new Focus and share their experiences. And participants selected through the Facebook application process will receive the local-market equivalent of $10,000 for a charitable cause, with up to $500,000 in contributions handed out throughout the world.
Those applying will be asked to submit a video clip to the Focus Facebook page explaining why they should be selected to participate in the event and how they might “Start Something More” with a charitable cause in their community with a donation from Ford.
“The Global Test Drive gives us an opportunity to reach out to consumers around the world and involve them in the launch of our new Focus while giving to their local charity,” said Jim Farley, Group Vice President, Global Marketing, Sales and Service. “We’ve learned through our previous social media initiatives that turning the brand over to consumers early on helps build awareness and interest in the product.”
Applicants will be asked to submit a video clip to the Focus Facebook page explaining why they should be selected to participate in the event and how they might “Start Something More” with a charitable cause in their community with a donation from Ford.