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Ford Fiesta iPad App; Interactive Marketing Drives Automotive Consumer Engagement

Ford Fiesta App on Apple's iTunes Store Brings 2011 Ford Fiesta Marketing to Life for Ford Dealerships and Their Customers!

Ford Fiesta iPad App Showcases How Interactive Marketing Drives Automotive Consumer Engagement
  • New Ford Fiesta is adding an app for the Apple iPad to its list of technology offerings, providing users with interactive product information, photos, videos and available custom offerings
  • Fiesta is the first Ford vehicle to use an app to deliver a one-of-a-kind interactive brochure experience
  • The now available Fiesta App for iPad offers an interactive perspective on the vehicle’s 15 class-exclusive features, 40 mpg story, connectivity and accessories

Fiesta interactive sales brochure

DEARBORN, Mich., Sept. 17, 2010 – Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford’s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.
With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.
Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It’s another way for us to reach out to customers in the digital and social media space.”
Interactive information at your fingertips
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford’s newest small car, providing a depth of information that couldn’t be achieved in a typical sales brochure.
This app is purpose built for the iPad to deliver information in a way that iPad users are accustomed to receiving information. It’s very interactive, yet very educational at the same time,” said Zaremba. “It brings together the gratification of holding a brochure while sharing interactive content like videos that are typically found on websites.”
App users will be able to check out all of Fiesta’s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.
One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.

Additional Fiesta App information includes:
Quality: Informs app users about how Fiesta achieved quality through strength and quietness
Safety: Details how Fiesta features seven standard airbags, including a new driver’s knee airbag specifically developed to help reduce injuries in frontal collisions
Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected
Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear
Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta
Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame
The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

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Views: 372

Tags: App Store, Apple, Automotive Consumer, Engagement, Ford, Ford Fiesta, Ford Motor Company, Interactive Marketing, iPad, iPad App, More…iTunes

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