Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Ford's Jeff Eggen, Experiential Marketing Manager is a featured presenter at the Automotive Social Media Summit on June 14th. Jeff’s presentation will discuss how to “Break Through” and gain exposure by combining the power of Reality TV, Social Media, and Online Gaming. Jeff will explain how Ford's “Focus Rally America” attracted millions of consumers to ride-along on a 5 week "virtual test drive" in the new Ford Focus. He’ll also provide the results that demonstrate how this groundbreaking program not only built mass awareness of a new product, but also drove deep program engagement, product advocacy, and consumer sharing. While the final statistics will be shared in June, preliminary response to the program has been incredible including: over 400K views on Hulu.com, followers & fans viewing over 8.1 million minutes of livestream video, over 30K consumers registering as “Focus Followers” to join a team and play along from home, and the average fan spending 4 ½ hours viewing video content throughout the Rally.
Featured on the agenda of the Automotive Customer Centricity Summit, is George Liang, President of DCH Automotive. His presentation will delve into the consumer experience in the showroom and why most consumers have a poor opinion of the purchase process. DCH Auto believes consumers highly value a low-stress car buying experience and that delivering such an experience creates a competitive advantage. George will discuss how DCH is responding to the growing segment of car buyers who are shunning traditional car shopping negotiation tactics for a more simplified and transparent car buying process.
Please visit www.tlsummits.com or call me at 720-287-0145 to learn more about the Summits.