Ford Motor Company announced this week a program called the Ford Advantage Plan
which is similar to the popular plan announced months ago by Hyundai.
The Ford Advantage Plan lets consumers buy or lease a new Ford, Lincoln or Mercury vehicle with the peace of mind of the Ford Payment Protection Program. When this program was announced one of my Ford clients jumped on an idea and purchased a domain called www.fordadvantageplan.net.
Ford Advantage Plan Details
For those readers interested, here is a link to the Advantage Plan Q&A Sheet
which has more details on the offer, but here is the high level details:
- It pays the monthly amount due on your new vehicle purchase/lease up to a maximum monthly benefit of
$700, for a maximum of 12 Benefit payments
- Benefit is paid directly to your financing source
- No cost to you
- is important for you to continue to make your monthly financing payments on your account until you have received notification that your Benefits have been approved in order to maintain your current account status
With Ford's move into a payment protection plan it would seem that the Automotive industry has done enough research to show that the only way to get people to buy a new car is to limit their downside risk.
Will This Plan Boost Dealership Floor Traffic?
The plan makes sense to me since everyone I speak with is focused on conserving cash, if they have it. This is one block is the slow rebuilding of consumer confidence.
I'd like to know from Ford dealers
on this forum if they think this program will have some traction with the public. I would also like to hear from Ford dealers in the coming weeks if floor traffic has picked up from the advertising campaign that has started.
Build a Marketing Portal
David Wilson President of Preston Ford in Maryland
, was not taking any chances. He requested that we build a quick microsite for the Ford Advantage Plan to service his Ford customers in Maryland, Delaware and northern Virginia. David purchased the domain www.fordadvantageplan.net
and we posted the information on the Ford Advantage Plan for his customers to read.
The website design makes it easy for his sales staff to refer customers to information when they are on the phone or my email. Preston Ford believes that while this program is being tested, they should get the word out to their customers. An email blast is scheduled this week. It also makes it easy for anyone visiting this website to click through to his Ford website or any of the other brands that they carry.
Building Microsites - How Much Time is Involved?
This project took about 5 hours of programming resources which made the site very affordable for Dave to test. Once we create a template for a automotive client, creating additional marketing websites is very easy. The added bonus is that Preston Ford owns the website code and it only costs him under $100 a year to host the website on a service like GoDaddy. If the program ends, he can repurpose the hosting for another marketing effort.