Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers and their Managers

Loading... Be Patient!

Do you remember the scene from Titanic where the band played as the ship sank?

Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as their ship begins to take on water.

Let's look at traditional advertising and ask ourselves.
1. Do you use the yellow pages?
2. Do you read newspaper and magazine advertisements?
3. Do you listen to advertisements on the radio?
4. Do you watch television commercials?
5. Do you read "junk mail" advertisements?

Here's the numbers.
1. Fewer people are using yellow pages each year. According to Autobytel 90% of car buyers use to internet to shop for a vehicle.
2. News paper sales are declining according to
3. Customers are not responding to radio causing revenue to decline. Source,
4. According to the September 28,2009 addition, people record top shows then skip commercials.
5. Did junk mail ever work?

Ok, so where are your potential customers?


70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users.

Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing.

Go to where your customers are.

I see no downside to branding yourself online. It's cheaper than traditional advertising and it's 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

What are your thoughts? Feel free to comment

Views: 451

Tags: advanced, autobytel, blogspot, career, chris, dynamics, hidden, internet, justice, leads, More…marketing, secrets, seo, shopping


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is an Automotive Marketing Network for Car Dealers, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service