Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
October 1, 2012 - New York, NY Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise. The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business. Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were screened for their expertise on the selected topic.
Both have extensive expertise in dealerships and continue to train new people to help them become professionals in a great industry. In addition to vast auto experience, Bartoli is an Internet expert. He was awarded the Digital Dealer Magazine Professional of the Year for his knowledge.
Says Fuhrman, "We're excited to offer something that can help everyone associated with auto sales. New people can learn from it. Managers can teach from it and dealers can use it to make sure their operation is firing on all cylendars." This book is so current that Bartoli and Fuhrman are using these techniques with their clients today.
Fuhrman, Senior Partner with The Dealer Resource Group continues, "Our goal is to help the new and those who want to feel new to learn what is working in delaerships today. We realize that even our information will eventually become dated, it's current and allows for success in today's market. Rather than offer material that may have worked in the 1990's by those who hadn't worked a deal in decades, we are in showrooms on a weekly basis and if I know Anthony, he probably helped sell a car yesterday."
The approach is typical for the "Dummies" series in that we take the reader by the hand with easy to follow information. It's backed up with tips and ways to measure one's performance. Providing information is great but sharing how to put it into action is what makes the book so valuable.
The book is scheduled for release in early 2013. Dealers can pre-order and reserve copies for delivery by emailing email@example.com and they will receive priority shipping upon release. In addition, The Dealer esource Group is providing copies for all dealer clients for the new people as well as the current sales and management staff.