ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given. It was a chore that as a child I found little value and a whole lot of grief in participating. As an adult, I have learned that it is the little things in life that make an experience memorable.
We all have mailboxes full of canned template mass emails sent to us as an attempt to endear and reach out from some place in the great abyss of corporate enterprise. You may even have a CRM full of template emails you can select to send to your prospective and existing clients as a form of communication. Each one of these emails is intended to motivate the recipient into action, but misses the mark because they are impersonal. Time management and corporate policies may mandate that you utilize template emails, but you can create a memorable experience out of a library of mass emails with a few little tweaks.
A little editing of these templates can make a dramatic difference. Spear head the project for your organization to "fix" the email templates for your team to use. Visit How to Write an Effective Sales Letter for tips on getting started with editing your Sales Letter. The same instruction for Sales Letters can apply to your other template emails. The key is to bring a personalize voice to an email that is meant for the masses. Your organization and team mates will thank you as their response rates could double.
Now that you have a library of edited “personalize” mass emails, you can make the experience even more memorable. When choosing a template email, before you hit send, take the time to do a little more "fixing". Looking for additional ways you can personalize this email for just this one instance. For example, if you recently ran into this client at the grocery store, include a PS about the buy one get one free chicken you picked up and what a great deal it was. Provide motivation quotes if they have shared a struggle with you. Wish them happy birthday or anniversary. It only takes a few minutes of your time to provide that little extra touch before you hit send that makes your emails memorable.
There is no write it, click it and forget it when it comes to email templates. At least annually review all of your email templates. Analyze statistics to see which emails are making an impact and which emails need a tweak. Email templates are dynamic and never should be seen as static. Otherwise, static is all your audience will "hear" from your emails.