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The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.
This seasonal rush can lead to disorganization in Service Departments. More specifically, it can lead to less time spent with each customer by Service Advisors. Labour sales per repair order along with CSI scores often suffer during this time of year.
With a few weeks left to prepare for the colder weather, does your department plan on being proactive with your efforts to smooth out the rush?
A database marketing campaign could go a long way by:
An educational video from your Fixed Ops or Parts Team demonstrating the technical aspects of winter tires and the differences between all-season tires would be a huge trust-builder. Host this video alongside your site's Tire Package Builder to generate qualified website traffic.
We will be providing these types of strategies to our clients over the coming month. Are you looking for marketing strategies that will positively affect business in your Service Department? Learn more about how we help Canadian Service Departments.