Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

So, today we're going to talk about Fiverr. Recently, I've been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don't know, Fiverr is elance for stupid people a site where people offer services (known as gigs) and they all cost five dollars. Now, these services can range from singing you happy birthday in German, to adding 10,000 likes to your Facebook page. The trouble is, only one of these things is valuable. Can you guess which it is?

Alles Gute zum Geburtstag baby.

 

There are a lot of digital marketing services offered up on Fiverr, and as crazy as it may seem, real live SEO professionals are actually purchasing them. The main culprits seem to be:

1. Custom (yeah, right) articles written for your business blog (by people who learned all of their english by reading bathroom stalls.)

2. Links to your website (from digital wastelands) with your anchor text of choice (now with 100% more Google penalties!)

3. Thousands of social followers (all of whom are bound by Asimov's 3 Laws of Robotics.)

Quite a lineup, am I right? Let's go down the list and point out the obvious flaws:

1. You will never get a quality article for five dollars. It just won't happen. It will either be ripped off, poorly written, or too short to do you any good. The reality is that decent writing will cost you. Not necessarily a ton more, but I believe $10 for about 300 words is the minimum you can pay and expect any kind of quality.

2. Google penalizes purchased links 100% of the time. That's all there is too it. You think the person setting up the link for five bucks cares about you or your business? That link is going to be put up on a site with hundreds or thousands of others, none of them related, and you're going to be the one who has to deal with the fallout. Meanwhile, the linker is buying themselves lunch on your stupidity.

3. Buying social followers is an attractive proposition. Full disclosure, it's something Wikimotive dabbled in buying fans when the social frontier was still wild. We've learned our lesson though, and so has everyone else who takes social seriously. If you buy fans and followers, there just isn't any value. They will all be bots and fake profiles. Maybe you look impressive for a second, but most people these days can spot inflated numbers. It will be especially obvious when you have 20 thousand fans but only 1 like per post. If you want to buy likes, run Facebook ads, but even those are sketchy with more than the occasional bot slipping in. Your best bet is to put in the work and build your audience the slower, more organic way: by putting out quality, shareable content.

So that's my take on Fiverr, but I'm willing to be proven wrong. Have any of you found a realistic way to use the service to your advantage? If so, I'd love to hear it.

 

Original post by Daniel Hinds titled "Low Five(rr)".

Views: 508

Tags: Daniel Hinds, Fiverr, Google, SEO, Wikimotive

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Alexander Lau on October 21, 2013 at 8:31am

Don't scoff at the website to android app conversion service. If you've a dedicated one page landing page that functions responsively (with a conversion mechanism), you can do wonders in terms of converting app searchers. Has worked nicely for me, guerrilla marketing yes, but who cares how you convert?

Comment by David Addison on October 21, 2013 at 8:25am

I had a brand who turned 20 years old -- got a great Happy Birthday song video from a puppet for use on Facebook.  Got tons of likes.  We did a testimonial spoof with a girl jumping on a bed with a hula hoop as a joke for a marketing director (not PC - did not use for anything public facing - the exec thought the review was real - quite funny).  Bag Man is a riot and does some funny stuff.  Some of the Lego stuff is also wicked cool. All social media stuff. We have our own in-house video crews. Trolling Fiverr can generate ideas.

Comment by Alexander Lau on October 21, 2013 at 8:16am

Here's what I've used Fiverr successfully for:

- Web Scraping (great stuff, developed an entire website in a matter of two hours, using CSV to website platform)

- Converting Websites into Android apps

- Buying proxies from servers

- Buying 100,000 bad backlinks against your competitor (not very ethical, but it works)

- Internet research (not bad)

Comment by Timothy Martell on October 21, 2013 at 8:13am

Thanks for all the feedback, especially the few funky thing's you've gotten from fiverr that might have (big might) value.

Has anyone had anything that you thought was an unbelievable success or something of great value from Fiverr? Call me crazy! Come on! I dare ya!

Comment by David Addison on October 21, 2013 at 8:08am

Right on Timothy.  Pay peanuts, get monkeys. When it comes to online SEO content there seems to be too many monkeys and a surplus of peanuts (e.g. dumb marketers looking for cheap crap). The best source for original content is from a competent PLR writer. PLR = "Private Label Rights" or Work for Hire. (i.e. you don't have to reference the source - you are allowed to pass the work off as your own). Pay them well. The less you pay your writer, the more likely it is to be poor quality or a cut and paste/shuffle job.  Always validate the writing with a tool like CopyScape.  Always work from a content schedule and a strategy.

I like Fiverr for whacky social media content.  Sort of like gambling... It is more fun than real marketing.  Sometimes it is good.  Other times it is a waste of $5. Fiverr is never a component in a real marketing effort.  I’d never use them for link building or fake testimonials (a specialty of Fiverr).  

Comment by Alexander Lau on October 21, 2013 at 6:57am

Exactly!

God awful, DO NOT use Fiverr (full of kiddies) for your Digital Marketing (article production, backlinks, social) unless you're extremely desperate or cash strapped. Actually, I can't believe we're even talking about this. 

Here's what I've used Fiverr successfully for:

- Web Scraping (great stuff, developed an entire website in a matter of two hours, using CSV to website platform)

- Converting Websites into Android apps

- Buying proxies from servers

- Buying 100,000 bad backlinks against your competitor (not very ethical, but it works)

- Internet research (not bad)

Do not buy Likes, Followers, Articles or the like at Fiverr!

Buyer beware! Googlebot and Facebook aren't stupid, they can sniff through fakes in an instant.

Comment by Mathew Koenig on October 18, 2013 at 7:18pm
Tim what a great read. I appreciate how you always give a no BS straight forward perspective. My take on fiverr is that is good for fun gimmicky things. I paid a kid $5 + $20 for a goofy rap video on how we kick ass at what we do. It's silly and fun.

I've also found some fun people doing creative art that will do for $5 things that are just not in my artistic wheel house. That's what Fiverr is in my book.

Paying for twitter followers, Facebook likes and worse - anything to do with SEO is just plain trouble.

That's my 500 cents :-)
(I know, cheesy but it's more than 2 cents so I figured a fiverr's worth was fitting)

Keep up the awesome work brother.
Comment by Timothy Martell on October 18, 2013 at 7:42am

LOL. Thanks for sharing, Tom!

Comment by Tom Gorham on October 17, 2013 at 6:32pm

Tim, LOL!  I didn't know fiverrr offered that.  It's just coincidental because my wife (Chinese) has been doing translations on fiverr and has been having fun translating such things as apps and making video translations. 

It's not the money but the experience as she goes to school to get certified as a professional translator/interpreter (in about a week now).  Who knew they offered SEO?  But someone did offer her "likes" on Facebook in return for a translation.  She drew a ?  BTW, $5 is just a draw.  Everything starts at $5.

Comment by Timothy Martell on October 17, 2013 at 10:10am

Thanks Stephen. Couldn't agree more.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service