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So, today we're going to talk about Fiverr. Recently, I've been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don't know, Fiverr is elance for stupid people a site where people offer services (known as gigs) and they all cost five dollars. Now, these services can range from singing you happy birthday in German, to adding 10,000 likes to your Facebook page. The trouble is, only one of these things is valuable. Can you guess which it is?

Alles Gute zum Geburtstag baby.

 

There are a lot of digital marketing services offered up on Fiverr, and as crazy as it may seem, real live SEO professionals are actually purchasing them. The main culprits seem to be:

1. Custom (yeah, right) articles written for your business blog (by people who learned all of their english by reading bathroom stalls.)

2. Links to your website (from digital wastelands) with your anchor text of choice (now with 100% more Google penalties!)

3. Thousands of social followers (all of whom are bound by Asimov's 3 Laws of Robotics.)

Quite a lineup, am I right? Let's go down the list and point out the obvious flaws:

1. You will never get a quality article for five dollars. It just won't happen. It will either be ripped off, poorly written, or too short to do you any good. The reality is that decent writing will cost you. Not necessarily a ton more, but I believe $10 for about 300 words is the minimum you can pay and expect any kind of quality.

2. Google penalizes purchased links 100% of the time. That's all there is too it. You think the person setting up the link for five bucks cares about you or your business? That link is going to be put up on a site with hundreds or thousands of others, none of them related, and you're going to be the one who has to deal with the fallout. Meanwhile, the linker is buying themselves lunch on your stupidity.

3. Buying social followers is an attractive proposition. Full disclosure, it's something Wikimotive dabbled in buying fans when the social frontier was still wild. We've learned our lesson though, and so has everyone else who takes social seriously. If you buy fans and followers, there just isn't any value. They will all be bots and fake profiles. Maybe you look impressive for a second, but most people these days can spot inflated numbers. It will be especially obvious when you have 20 thousand fans but only 1 like per post. If you want to buy likes, run Facebook ads, but even those are sketchy with more than the occasional bot slipping in. Your best bet is to put in the work and build your audience the slower, more organic way: by putting out quality, shareable content.

So that's my take on Fiverr, but I'm willing to be proven wrong. Have any of you found a realistic way to use the service to your advantage? If so, I'd love to hear it.

 

Original post by Daniel Hinds titled "Low Five(rr)".

Views: 507

Tags: Daniel Hinds, Fiverr, Google, SEO, Wikimotive

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Comment by Stan Sher on October 22, 2013 at 12:11am

LOL

Comment by Stan Sher on October 21, 2013 at 11:26pm

For what it's worth as much as I agree with you (because you are 100% right) I think there are some cool things on fiver.  I am launching a 2nd business doing resumes for people and I am going to use it to sell a basic resume review for $5 and then up sell gigs to fix resumes as well as optimize business social media sites like LinkedIn.

Also, it is a great site to get inexpensive graphic design and logos done.  It also gave me ideas on creating various websites.  I am working on a career site (with a kickass name) for the automotive industry as Dealer eTraining continues to grow.  I am also dabbling in other hobbies all inspired by things I have seen or services purchased on fiverr.  But yes I am not using it to build websites and doing anything that really should be a pricey service.

Comment by Alexander Lau on October 21, 2013 at 11:49am

Has to be uber expensive.

Comment by David Addison on October 21, 2013 at 11:13am

Name any other e-commerce or internet application on earth that taps into the IRS for income verification.  There's got to be huge cost there.  How about interfacing with hundreds of insurance companies via an API.  Also sounds way expensive.  But $600MM?

As of earlier this year, Fiverr built their system for $20 million. Facebook, which received its first investment in June 2004, took about six years to surpass the $600 million mark. Twitter managed for 5 years with $360 million. Instigram did it for $57.5 million before getting purchased for a billion. LinkedIn did it with ~$200 million.  Heathcare.com is one of the most expensive website projects in history.  And unlike the others, it does not work.  Only government...

Anyone know what it cost VinSolutions, R&R or Cobalt to built their platforms?

Comment by Timothy Martell on October 21, 2013 at 10:40am

My dev team and I figured it out the other day. While there would have been some on going cost for dedicated server space, we could likely have done the entire thing for about $1.3 million. That would be making a standard profit like we would have charged any business based on scope. Project would have been completed in 6 months. 

Then figuring its the government and that they'd have no idea what they'd want and change things 20 times before completion we could have charged $26 mill and called it a day and saved the tax payers each $2. Almost makes it a fiverr job? Every one paid $2 for this website! lol

Comment by Alexander Lau on October 21, 2013 at 10:27am

HA HA

Comment by Todd Vowell on October 21, 2013 at 10:26am

Yes sir they did and I tried like hell to work that in but it just wouldn't go! Yes it is a Canadian Company (that the Canadian Government fired by the way). For 600 mil, I would have given my buddies at Google or Facebook or even Amazon a jingle! Thanks Alex! :)

Comment by Alexander Lau on October 21, 2013 at 10:07am

LMAO @ Todd hahaha ;-)

Comment by Timothy Martell on October 21, 2013 at 10:06am

Todd, the bid was $5 but I heard they spent over $600 million in the long run. Some Canadian company, I think... lol

Comment by Todd Vowell on October 21, 2013 at 9:57am

 Fiverr is awesome. One time there was a guy selling healthcare websites for $5 bucks. I don't see how. There was only one order but I don't know who it was... Hope it turned out OK for them!

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